ISBN: 9781118153888

110+ Key Metrics Every Marketer Needs InhaltsangabeAcknowledgments.Introduction.SECTION I: MARKETING PLANNING AND CUSTOMERS.1. Revenue.& #160 & #160 & #160 & #160 & #160 2.… Mehr…

110+ Key Metrics Every Marketer Needs InhaltsangabeAcknowledgments.Introduction.SECTION I: MARKETING PLANNING AND CUSTOMERS.1. Revenue.& #160 & #160 & #160 & #160 & #160 2. Gross Profits.3. Value to Volume Ratio.& #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 4. Net Profits.& #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 5. Earnings-Based Value.6. Return on Sales.7. Return on Assets.8. Return on Equity.9. Marketing Cost Per Unit.10. Program/Non-Program Ratio.11. Program/Payroll Ratio.12. Net Sales Contribution.& #160 13. Time-Driven Activity Based Costing.& #160 14. Causal Forecast.15. Time Series Analysis.16. Market Growth.& #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 17. Market Share.& #160 & #160 & #160 & #160 18. Market Demand.19. Market Penetration.20. Segment Profitability.21. Customer Profitability.& #160 22. Share of Customer.23. Customer Acquisition Cost.24. Cost Per Lead. & #160 25. Break-Even Analysis.& #160 & #160 & #160 & #160 26. Customer Equity and Lifetime Value Analysis.& #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 27. Consumer Franchise.28. Retention Rate.29. Churn Rate.30. New Customer Gains.31. Customer losses.32. Return on Customer.SECTION II: THE OFFERING.33. New Product Purchase Rate.34. Profit Impact.35. Price.& #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 36. Mark-up Pricing.37. Target-Return Pricing.38. Share of Voice.& #160 & #160 & #160 39. Advertising to Sales Ratio.40. Reach.& #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & Measuring Marketing: InhaltsangabeAcknowledgments.Introduction.SECTION I: MARKETING PLANNING AND CUSTOMERS.1. Revenue.& #160 & #160 & #160 & #160 & #160 2. Gross Profits.3. Value to Volume Ratio.& #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 4. Net Profits.& #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 5. Earnings-Based Value.6. Return on Sales.7. Return on Assets.8. Return on Equity.9. Marketing Cost Per Unit.10. Program/Non-Program Ratio.11. Program/Payroll Ratio.12. Net Sales Contribution.& #160 13. Time-Driven Activity Based Costing.& #160 14. Causal Forecast.15. Time Series Analysis.16. Market Growth.& #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 17. Market Share.& #160 & #160 & #160 & #160 18. Market Demand.19. Market Penetration.20. Segment Profitability.21. Customer Profitability.& #160 22. Share of Customer.23. Customer Acquisition Cost.24. Cost Per Lead. & #160 25. Break-Even Analysis.& #160 & #160 & #160 & #160 26. Customer Equity and Lifetime Value Analysis.& #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 27. Consumer Franchise.28. Retention Rate.29. Churn Rate.30. New Customer Gains.31. Customer losses.32. Return on Customer.SECTION II: THE OFFERING.33. New Product Purchase Rate.34. Profit Impact.35. Price.& #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 36. Mark-up Pricing.37. Target-Return Pricing.38. Share of Voice.& #160 & #160 & #160 39. Advertising to Sales Ratio.40. Reach.& #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & #160 & Marketing, John Wiley & Sons<

2012, ISBN: 9781118153888

eBooks, eBook Download (PDF), Auflage, Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception … Mehr…

eBooks, eBook Download (PDF), Auflage, Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately Measuring marketing success is difficult, but this book shows what and when to assess Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways. [PU: John Wiley & Sons Inc], Seiten: 320, John Wiley & Sons Inc, 2012<

ISBN: 9781118153888

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly so… Mehr…

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when.Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accuratelyMeasuring marketing success is difficult, but this book shows what and when to assessDesigned to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways.; PDF; Business,Finance and Law > Business & management, Wiley<

ISBN: 9781118153888

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly so… Mehr…

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when.Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accuratelyMeasuring marketing success is difficult, but this book shows what and when to assessDesigned to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways.; EPUB; Business,Finance and Law > Business & management, Wiley<

2012, ISBN: 9781118153888

110+ Key Metrics Every Marketer Needs, eBooks, eBook Download (PDF), Auflage, [PU: John Wiley & Sons Inc], [ED: 2], John Wiley & Sons Inc, 2012