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Degaga, Abaineh:

MARKETING PRACTICE AND ITS IMPACT ON SALES - A case Study of National Lottery Administration of Ethiopia - Taschenbuch

2010, ISBN: 9783838393902

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], Marketing is a highly pervasive discipline which tremendously affects business activities. The study is conducted wit… Mehr…

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Degaga, Abaineh:
MARKETING PRACTICE AND ITS IMPACT ON SALES: A case Study of National Lottery Administration of Ethiopia - Taschenbuch

2010

ISBN: 9783838393902

LAP LAMBERT Academic Publishing, Taschenbuch, 116 Seiten, Publiziert: 2010-08-12T00:00:01Z, Produktgruppe: Buch, 0.4 kg, Recht, Kategorien, Bücher, Management, Business & Karriere, Untern… Mehr…

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ISBN: 9783838393902

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MARKETING PRACTICE AND ITS IMPACT ON SALES A case Study of National Lottery Administration of Ethiopia - neues Buch

2010, ISBN: 3838393902

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MARKETING PRACTICE AND ITS IMPACT ON SALES: A case Study of National Lottery Administration of Ethiopia

Marketing is a highly pervasive discipline which tremendously affects business activities. The study is conducted with respect to "Marketing Practice and its Impact on Sales" particularly in light of lottery marketing. Impact of marketing mix elements, that is, product, price, promotion, and distribution in lottery marketing was assessed. The administration offers varieties of lotteries to the market which are issued at different times. The price the administration charges for the different types of products it offers to the market currently is rated to be fair by large number of respondents, but there are respondents who strongly believe the price need to be reduced so as to induce customers to buy it more frequently. Vendors play a crucial role in selling the administration's products as majority of customers buy lottery being influenced by their approach. Vendors serve as both salesperson and promotional means. Various promotional tools are being employed by the administration so as to communicate the products to the customers. The administration distributes its products mainly through its own branches and agents.

Detailangaben zum Buch - MARKETING PRACTICE AND ITS IMPACT ON SALES: A case Study of National Lottery Administration of Ethiopia


EAN (ISBN-13): 9783838393902
ISBN (ISBN-10): 3838393902
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: LAP LAMBERT Academic Publishing

Buch in der Datenbank seit 2007-08-22T18:31:34+02:00 (Vienna)
Detailseite zuletzt geändert am 2021-12-17T03:30:23+01:00 (Vienna)
ISBN/EAN: 3838393902

ISBN - alternative Schreibweisen:
3-8383-9390-2, 978-3-8383-9390-2
Alternative Schreibweisen und verwandte Suchbegriffe:
Titel des Buches: marketing, lottery, ethiopia


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