2013, ISBN: 9781118518991
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ISBN: 9781118518991
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2013, ISBN: 9781118518991
eBooks, eBook Download (EPUB,PDF), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2013
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2013, ISBN: 9781118518991
eBooks, eBook Download (EPUB,PDF), 1. Auflage, Learn how to use neuromarketing and understand the sciencebehind it Neuromarketing is a controversial new field whereresearchers study cons… Mehr…
ISBN: 9781118518991
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and medi… Mehr…
ISBN: 9781118518991
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and medi… Mehr…
ISBN: 9781118518991
A digital copy of "Neuromarketing For Dummies" by Genco. Download is immediately available upon purchase! 9781118518991,1118518993,neuromarketing,dummies,genco eBook, Vitalsource Technol… Mehr…
2013, ISBN: 9781118518991
eBooks, eBook Download (EPUB,PDF), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2013
Bibliographische Daten des bestpassenden Buches
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Detailangaben zum Buch - Neuromarketing For Dummies
EAN (ISBN-13): 9781118518991
ISBN (ISBN-10): 1118518993
Erscheinungsjahr: 2013
Herausgeber: John Wiley & Sons
408 Seiten
Sprache: eng/Englisch
Buch in der Datenbank seit 2012-03-01T04:46:36+01:00 (Vienna)
Detailseite zuletzt geändert am 2023-08-04T20:00:59+02:00 (Vienna)
ISBN/EAN: 9781118518991
ISBN - alternative Schreibweisen:
1-118-51899-3, 978-1-118-51899-1
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: pohlmann, pöhlmann, steidl, pohl peter, andrew, gen peter
Titel des Buches: neuromarketing, neuro dummies
Daten vom Verlag:
Autor/in: Stephen Genco; Andrew Pohlmann; Peter Steidl
Titel: Neuromarketing For Dummies
Verlag: For Dummies; John Wiley & Sons
408 Seiten
Erscheinungsjahr: 2013-07-24
Sprache: Englisch
15,99 € (DE)
Not available (reason unspecified)
EA; E107; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Strategic Marketing; Strategisches Marketing; Wirtschaft u. Management; Strategisches Marketing; BC
Introduction 1 Part I: The Brave New World of Neuromarketing 5 Chapter 1: What Neuromarketing Is and Isn't 7 Chapter 2: What We Know Now That We Didn't Know Then21 Chapter 3: Putting Neuromarketing to Work 37 Chapter 4: Why Neuromarketing Matters 59 Part II: The Essence of Neuromarketing: The Nonconscious Mindof the Consumer 71 Chapter 5: The Intuitive Consumer: Nonconscious ProcessesUnderlying Consumer Behavior 73 Chapter 6: The Central Role of Emotions in Consumer Responses93 Chapter 7: New Understandings of Consumer Goals and Motivation105 Chapter 8: Why We Buy the Things We Buy 119 Part III: Neuromarketing in Action 137 Chapter 9: Brands on the Brain 139 Chapter 10: Creating Products and Packages That PleaseConsumers' Brains 157 Chapter 11: Advertising Effectiveness 175 Chapter 12: The Shopping Brain and In-Store Marketing 191 Chapter 13: When Consumers' Brains Go Online 203 Chapter 14: Entertainment Effectiveness 219 Part IV: Measuring Consumer Response with Neuromarketing235 Chapter 15: Traditional Approaches: Why Not Just Ask People?237 Chapter 16: Neuromarketing Measures: Listening to Signals fromthe Body and the Brain 249 Chapter 17: Neuromarketing on a Budget: Inexpensive Ways toLearn from Your Customers 269 Chapter 18: Picking the Right Approach for Your Research Needs285 Part V: Living with Neuromarketing: Practical and EthicalConsiderations 297 Chapter 19: Five Things You Need to Know about NeuromarketingStudies and Measures 299 Chapter 20: A Pre-Flight Checklist for Successful NeuromarketingStudies 317 Chapter 21: Picking the Right Neuromarketing Partner 327 Chapter 22: Neuromarketing Ethics, Standards, and Public PolicyImplications 343 Part VI: The Part of Tens 359 Chapter 23: Ten Mistaken Beliefs about Neuromarketing 361 Chapter 24: Ten Scientific Pillars Underlying Neuromarketing371 Index 379Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
Neuestes ähnliches Buch:
9781118518588 Neuromarketing For Dummies (Steidl, Peter,Pohlmann, Andrew P.,Genco, Stephen J.)
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