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Customer Loyalty in e-Retailing - La, Khanh
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La, Khanh:

Customer Loyalty in e-Retailing - Taschenbuch

2008, ISBN: 3639096975, Lieferbar binnen 4-6 Wochen Versandkosten:Versandkostenfrei innerhalb der BRD

ID: 9783639096972

Internationaler Buchtitel. Verlag: VDM Verlag, Paperback, 188 Seiten, L=219mm, B=152mm, H=18mm, Gew.=295gr, [GR: 17860 - HC/Wirtschaft/Werbung, Marketing], Kartoniert/Broschiert, Klappentext: Despite the increasing popularity of online shopping, little is known about consumer behaviour and attitudes towards e-retailers, particularly how customer loyalty is developed and maintained among online shoppers. This study examines the concept of e-loyalty and its manifestation within an e-retailing context. Also considered are the antecedents of e-loyalty and their relationships within this environment. Based on an extensive review of the extant literature, a conceptual model is developed and subsequently tested on a sample of customers from four Web-based retailers. Results indicate that e-loyalty is a multi-dimensional construct which manifests itself in several ways, some of which may not be readily observable, and is driven by numerous predictors via a complex network of inter-relationships. The findings offer significant insights into consumer perceptions and behaviour within this context, thus having important implications for both business practitioners and academics, particularly those with an interest in emerging Internet-enabled consumer markets. Despite the increasing popularity of online shopping, little is known about consumer behaviour and attitudes towards e-retailers, particularly how customer loyalty is developed and maintained among online shoppers. This study examines the concept of e-loyalty and its manifestation within an e-retailing context. Also considered are the antecedents of e-loyalty and their relationships within this environment. Based on an extensive review of the extant literature, a conceptual model is developed and subsequently tested on a sample of customers from four Web-based retailers. Results indicate that e-loyalty is a multi-dimensional construct which manifests itself in several ways, some of which may not be readily observable, and is driven by numerous predictors via a complex network of inter-relationships. The findings offer significant insights into consumer perceptions and behaviour within this context, thus having important implications for both business practitioners and academics, particularly those with an interest in emerging Internet-enabled consumer markets.

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Customer Loyalty in e-Retailing. - Khanh La
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Khanh La:

Customer Loyalty in e-Retailing. - gebrauchtes Buch

2008, ISBN: 9783639096972

ID: a09129783639096972

Erscheinungsjahr: 2008., Verlag/Ort: VDM VERLAG DR. MÜLLER, 2008. 188 S. Zustand: Neubuch. Artikel ist NEU! ISBN: 9783639096972. [Despite the increasing popularity of online shopping, little is known about consumer behaviour and attitudes towards e-retailers, particularly how customer loyalty is developed and maintained among online shoppers. This study examines the concept of e-loyalty and its manifestation within an e-retailing context. Also considered are the antecedents of e-loyalty and their relationships within this environment. Based on an extensive review of the extant literature, a conceptual model is developed and subsequently tested on a sample of customers from four Web-based retailers. Results indicate that e-loyalty is a multi-dimensional construct which manifests itself in several ways, some of which may not be readily observable, and is driven by numerous predictors via a complex network of inter-relationships. The findings offer significant insights into consumer perceptions and behaviour within this context, thus having important implications for both business practitioners and academics, particularly those with an interest in emerging Internet-enabled consumer markets. -- Kategorie: Werbung & Marketing]

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Customer Loyalty in e-Retailing - Khanh La
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Khanh La:
Customer Loyalty in e-Retailing - neues Buch

2008

ISBN: 9783639096972

ID: 713158020

[ED: Kartoniert/Broschiert, 2008. 188 S.], [PU: Vdm Verlag Dr. Müller], - Despite the increasing popularity of online shopping,little is known about consumer behaviour andattitudes towards e-retailers, particularly howcustomer loyalty is developed and maintained amongonline shoppers. This study examines the concept ofe-loyalty and its manifestation within an e-retailingcontext. Also considered are the antecedents ofe-loyalty and their relationships within thisenvironment. Based on an extensive review of theextant literature, a conceptual model is developedand subsequently tested on a sample of customers fromfour Web-based retailers. Results indicate thate-loyalty is a multi-dimensional construct whichmanifests itself in several ways, some of which maynot be readily observable, and is driven by numerouspredictors via a complex network ofinter-relationships. The findings offer significantinsights into consumer perceptions and behaviourwithin this context, thus having importantimplications for both business practitioners andacademics, particularly those with an interest inemerging Internet-enabled consumer markets., [SC: 0.00]

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Details zum Buch
Customer Loyalty in e-Retailing
Autor:

La, Khanh

Titel:

Customer Loyalty in e-Retailing

ISBN-Nummer:

9783639096972

Despite the increasing popularity of online shopping, little is known about consumer behaviour and attitudes towards e-retailers, particularly how customer loyalty is developed and maintained among online shoppers. This study examines the concept of e-loyalty and its manifestation within an e-retailing context. Also considered are the antecedents of e-loyalty and their relationships within this environment. Based on an extensive review of the extant literature, a conceptual model is developed and subsequently tested on a sample of customers from four Web-based retailers. Results indicate that e-loyalty is a multi-dimensional construct which manifests itself in several ways, some of which may not be readily observable, and is driven by numerous predictors via a complex network of inter-relationships. The findings offer significant insights into consumer perceptions and behaviour within this context, thus having important implications for both business practitioners and academics, particularly those with an interest in emerging Internet-enabled consumer markets.

Detailangaben zum Buch - Customer Loyalty in e-Retailing


EAN (ISBN-13): 9783639096972
ISBN (ISBN-10): 3639096975
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2008
Herausgeber: VDM Verlag
188 Seiten
Gewicht: 0,295 kg
Sprache: ger/Deutsch

Buch in der Datenbank seit 23.01.2009 09:36:46
Buch zuletzt gefunden am 21.07.2010 20:10:51
ISBN/EAN: 9783639096972

ISBN - alternative Schreibweisen:
3-639-09697-5, 978-3-639-09697-2

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