[EAN: 9783639096972], Neubuch, [PU: VDM Verlag Dez 2008], Business & Economics|Accounting|General, Neuware - Despite the increasing popularity of online shopping, little is known about co… Mehr…
[EAN: 9783639096972], Neubuch, [PU: VDM Verlag Dez 2008], Business & Economics|Accounting|General, Neuware - Despite the increasing popularity of online shopping, little is known about consumer behaviour and attitudes towards e-retailers, particularly how customer loyalty is developed and maintained among online shoppers. This study examines the concept of e-loyalty and its manifestation within an e-retailing context. Also considered are the antecedents of e-loyalty and their relationships within this environment. Based on an extensive review of the extant literature, a conceptual model is developed and subsequently tested on a sample of customers from four Web-based retailers. Results indicate that e-loyalty is a multi-dimensional construct which manifests itself in several ways, some of which may not be readily observable, and is driven by numerous predictors via a complex network of inter-relationships. The findings offer significant insights into consumer perceptions and behaviour within this context, thus having important implications for both business practitioners and academics, particularly those with an interest in emerging Internet-enabled consumer markets. 188 pp. Deutsch<
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Despite the increasing popularity of online shopping,little is known about consumer behaviour andattitudes towards e-retailers, particularly howcustomer loyalty is developed and maintaine… Mehr…
Despite the increasing popularity of online shopping,little is known about consumer behaviour andattitudes towards e-retailers, particularly howcustomer loyalty is developed and maintained amongonline shoppers. This study examines the concept ofe-loyalty and its manifestation within an e-retailingcontext. Also considered are the antecedents ofe-loyalty and their relationships within thisenvironment. Based on an extensive review of theextant literature, a conceptual model is developedand subsequently tested on a sample of customers fromfour Web-based retailers. Results indicate thate-loyalty is a multi-dimensional construct whichmanifests itself in several ways, some of which maynot be readily observable, and is driven by numerouspredictors via a complex network ofinter-relationships. The findings offer significantinsights into consumer perceptions and behaviourwithin this context, thus having importantimplications for both business practitioners andacademics, particularly those with an interest inemerging Internet-enabled consumer markets. Bücher, Hörbücher & Kalender / Bücher / Sachbuch / Wirtschaft / Werbung & Marketing, [PU: VDM Verlag Dr. Müller, Saarbrücken]<
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Customer Loyalty in e-Retailing ab 67.99 € als Taschenbuch: Concepts Measurements Antecedents. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Medien > Bücher nein Buch (kartoniert) Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Werbung, Marketing, VDM Verlag Dr. Müller<
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[EAN: 9783639096972], Neubuch, [PU: VDM Verlag Dez 2008], This item is printed on demand - Print on Demand Neuware - Despite the increasing popularity of online shopping, 188 pp. Deutsch
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[EAN: 9783639096972], Neubuch, [PU: VDM Verlag Dez 2008], Business & Economics|Accounting|General, Neuware - Despite the increasing popularity of online shopping, little is known about co… Mehr…
[EAN: 9783639096972], Neubuch, [PU: VDM Verlag Dez 2008], Business & Economics|Accounting|General, Neuware - Despite the increasing popularity of online shopping, little is known about consumer behaviour and attitudes towards e-retailers, particularly how customer loyalty is developed and maintained among online shoppers. This study examines the concept of e-loyalty and its manifestation within an e-retailing context. Also considered are the antecedents of e-loyalty and their relationships within this environment. Based on an extensive review of the extant literature, a conceptual model is developed and subsequently tested on a sample of customers from four Web-based retailers. Results indicate that e-loyalty is a multi-dimensional construct which manifests itself in several ways, some of which may not be readily observable, and is driven by numerous predictors via a complex network of inter-relationships. The findings offer significant insights into consumer perceptions and behaviour within this context, thus having important implications for both business practitioners and academics, particularly those with an interest in emerging Internet-enabled consumer markets. 188 pp. Deutsch<
- NEW BOOK Versandkosten:Versandkostenfrei (EUR 0.00) Rheinberg-Buch, Bergisch Gladbach, Germany [53870650] [Rating: 5 (von 5)]
Despite the increasing popularity of online shopping,little is known about consumer behaviour andattitudes towards e-retailers, particularly howcustomer loyalty is developed and maintaine… Mehr…
Despite the increasing popularity of online shopping,little is known about consumer behaviour andattitudes towards e-retailers, particularly howcustomer loyalty is developed and maintained amongonline shoppers. This study examines the concept ofe-loyalty and its manifestation within an e-retailingcontext. Also considered are the antecedents ofe-loyalty and their relationships within thisenvironment. Based on an extensive review of theextant literature, a conceptual model is developedand subsequently tested on a sample of customers fromfour Web-based retailers. Results indicate thate-loyalty is a multi-dimensional construct whichmanifests itself in several ways, some of which maynot be readily observable, and is driven by numerouspredictors via a complex network ofinter-relationships. The findings offer significantinsights into consumer perceptions and behaviourwithin this context, thus having importantimplications for both business practitioners andacademics, particularly those with an interest inemerging Internet-enabled consumer markets. Bücher, Hörbücher & Kalender / Bücher / Sachbuch / Wirtschaft / Werbung & Marketing, [PU: VDM Verlag Dr. Müller, Saarbrücken]<
Nr. FR1QNBCAM60. Versandkosten:, Lieferzeit: 5 Tage, DE. (EUR 0.00)
Customer Loyalty in e-Retailing ab 67.99 € als Taschenbuch: Concepts Measurements Antecedents. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Medien > Bücher nein Buch (k… Mehr…
Customer Loyalty in e-Retailing ab 67.99 € als Taschenbuch: Concepts Measurements Antecedents. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Medien > Bücher nein Buch (kartoniert) Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Werbung, Marketing, VDM Verlag Dr. Müller<
Versandkosten:Shipping in 1-2 weeks, , Versandkostenfrei nach Hause oder Express-Lieferung in Ihre Buchhandlung., DE. (EUR 0.00)
[EAN: 9783639096972], Neubuch, [PU: VDM Verlag Dez 2008], This item is printed on demand - Print on Demand Neuware - Despite the increasing popularity of online shopping, 188 pp. Deutsch
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1Da einige Plattformen keine Versandkonditionen übermitteln und diese vom Lieferland, dem Einkaufspreis, dem Gewicht und der Größe des Artikels, einer möglichen Mitgliedschaft der Plattform, einer direkten Lieferung durch die Plattform oder über einen Drittanbieter (Marketplace), etc. abhängig sein können, ist es möglich, dass die von eurobuch angegebenen Versandkosten nicht mit denen der anbietenden Plattform übereinstimmen.
Despite the increasing popularity of online shopping,
little is known about consumer behaviour and
attitudes towards e-retailers, particularly how
customer loyalty is developed and maintained among
online shoppers. This study examines the concept of
e-loyalty and its manifestation within an e-retailing
context. Also considered are the antecedents of
e-loyalty and their relationships within this
environment. Based on an extensive review of the
extant literature, a conceptual model is developed
and subsequently tested on a sample of customers from
four Web-based retailers. Results indicate that
e-loyalty is a multi-dimensional construct which
manifests itself in several ways, some of which may
not be readily observable, and is driven by numerous
predictors via a complex network of
inter-relationships. The findings offer significant
insights into consumer perceptions and behaviour
within this context, thus having important
implications for both business practitioners and
academics, particularly those with an interest in
emerging Internet-enabled consumer markets.
Detailangaben zum Buch - Customer Loyalty in e-Retailing
EAN (ISBN-13): 9783639096972 ISBN (ISBN-10): 3639096975 Gebundene Ausgabe Taschenbuch Erscheinungsjahr: 2008 Herausgeber: VDM Verlag Dr. Müller 188 Seiten Gewicht: 0,295 kg Sprache: ger/Deutsch
Buch in der Datenbank seit 2009-01-23T09:36:46+01:00 (Vienna) Detailseite zuletzt geändert am 2023-12-30T20:12:08+01:00 (Vienna) ISBN/EAN: 9783639096972
ISBN - alternative Schreibweisen: 3-639-09697-5, 978-3-639-09697-2 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: khanh Titel des Buches: retailing
