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Taddesse, Robel:

CRM Application in Financial Sector - Taschenbuch

2010, ISBN: 9783639304169

[ED: Softcover], [PU: VDM Verlag Dr. Müller], Today marketing is not just developing, delivering and selling, it is moving towards developing and maintaining long term relationships with … Mehr…

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CRM Application in Financial Sector: Assessment of Customer Relationship Management Application in Financial Sector, A Case of Commercial Bank of Ethiopia, Mekelle Branch, Ethiopia - Taddesse, Robel
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Taddesse, Robel:

CRM Application in Financial Sector: Assessment of Customer Relationship Management Application in Financial Sector, A Case of Commercial Bank of Ethiopia, Mekelle Branch, Ethiopia - Taschenbuch

2010, ISBN: 9783639304169

VDM Verlag Dr. Müller, Taschenbuch, 112 Seiten, Publiziert: 2010-11-04T00:00:01Z, Produktgruppe: Book, 0.39 kg, Recht, Kategorien, Bücher, Wirtschaft, Business & Karriere, Börse & Geld, V… Mehr…

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Taddesse, Robel:
CRM Application in Financial Sector: Assessment of Customer Relationship Management Application in Financial Sector, A Case of Commercial Bank of Ethiopia, Mekelle Branch, Ethiopia - Taschenbuch

2010

ISBN: 9783639304169

VDM Verlag Dr. Müller, Paperback, 112 Seiten, Publiziert: 2010-11-04T00:00:01Z, Produktgruppe: Book, 0.18 kg, Economics, Business, Finance & Law, Subjects, Books, VDM Verlag Dr. Müller, 2010

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Robel Taddesse:
CRM Application in Financial Sector: Assessment of Customer Relationship Management Application in Financial Sector, A Case of Commercial Bank of Ethiopia, Mekelle Branch, Ethiopia - Taschenbuch

2010, ISBN: 9783639304169

VDM Verlag Dr. Müller, 2010-11-04. Paperback. Good., VDM Verlag Dr. Müller, 2010-11-04

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Taddesse, Robel:
CRM Application in Financial Sector Assessment of Customer Relationship Management Application in Financial Sector, A Case of Commercial Bank of Ethiopia, Mekelle Branch, Ethiopia - neues Buch

2010, ISBN: 3639304160

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CRM Application in Financial Sector: Assessment of Customer Relationship Management Application in Financial Sector, A Case of Commercial Bank of Ethiopia, Mekelle Branch, Ethiopia
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Titel:
ISBN-Nummer:

9783639304169


Today marketing is not just developing, delivering and selling, it is moving towards developing and maintaining long term relationships with customers. The purpose of this study has been to analyze the existing application of Customer Relationship Management in CBE Mekelle branch. The main research methodology adopted was a case study. This research involved collected data from 132 customers and 44 employees of CBE to understand the CRM of the bank.The study result indicates that the customers are satisfied in most of the services provided by the bank, even though, the bank does not satisfy its customers in all the indicators used in this study. From the study's analytical result, the modernization of the bank and its position to adopt new technology is encouraging, though the bank has many problems in relation to information technology and communication. As per the respondent suggestion the CBE should launch new services as per the demand of the customers. Because about 59.% the respondents need to get new service from the bank other than the existing services.

Detailangaben zum Buch - CRM Application in Financial Sector: Assessment of Customer Relationship Management Application in Financial Sector, A Case of Commercial Bank of Ethiopia, Mekelle Branch, Ethiopia


EAN (ISBN-13): 9783639304169
ISBN (ISBN-10): 3639304160
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: VDM Verlag Dr. Müller

Buch in der Datenbank seit 2008-12-30T16:44:03+01:00 (Vienna)
Detailseite zuletzt geändert am 2023-07-26T20:21:28+02:00 (Vienna)
ISBN/EAN: 9783639304169

ISBN - alternative Schreibweisen:
3-639-30416-0, 978-3-639-30416-9
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: robel
Titel des Buches: crm, customer relationship management

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