The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management … Mehr…
The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel PiercyThe book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance.Colin Egan is Professor of Strategic Management at Leicester Business School.Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School. New Textbooks>Hardcover>Business>Marketing Strategies>Marketing Strategies, Taylor & Francis Core >2 >T<
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London: P. Wilson, 1981 Illustrated with full color photographs. The exterior is lightly worn. A name is written on the reverse of the front cover. The title page is foxed. The rest of t… Mehr…
London: P. Wilson, 1981 Illustrated with full color photographs. The exterior is lightly worn. A name is written on the reverse of the front cover. The title page is foxed. The rest of the text is clean and unmarked., P. Wilson, 1981, 2.5, Routledge, 1998-07-31. Hardcover. Acceptable. 2.1983 in x 24.5813 in x 19.1854 in. Not ex-library. Hardback. Well read copy with some spine wear but still useable, colouring of page edges due to age., Routledge, 1998-07-31, 2.5<
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Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on th… Mehr…
Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice. business,business and investing,economics Books, Routledge<
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Routledge, 1998-07-31. Hardcover. Acceptable. 2.1983 in x 24.5813 in x 19.1854 in. Not ex-library. Hardback. Well read copy with some spine wear but still useable, colouring of page edg… Mehr…
Routledge, 1998-07-31. Hardcover. Acceptable. 2.1983 in x 24.5813 in x 19.1854 in. Not ex-library. Hardback. Well read copy with some spine wear but still useable, colouring of page edges due to age., Routledge, 1998-07-31, 2.5<
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The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management … Mehr…
The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel PiercyThe book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance.Colin Egan is Professor of Strategic Management at Leicester Business School.Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School. New Textbooks>Hardcover>Business>Marketing Strategies>Marketing Strategies, Taylor & Francis Core >2 >T<
London: P. Wilson, 1981 Illustrated with full color photographs. The exterior is lightly worn. A name is written on the reverse of the front cover. The title page is foxed. The rest of t… Mehr…
London: P. Wilson, 1981 Illustrated with full color photographs. The exterior is lightly worn. A name is written on the reverse of the front cover. The title page is foxed. The rest of the text is clean and unmarked., P. Wilson, 1981, 2.5, Routledge, 1998-07-31. Hardcover. Acceptable. 2.1983 in x 24.5813 in x 19.1854 in. Not ex-library. Hardback. Well read copy with some spine wear but still useable, colouring of page edges due to age., Routledge, 1998-07-31, 2.5<
USA, GBR - Versandkosten: EUR 19.65 Hastings of Coral Springs, Stephen White Books
Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on th… Mehr…
Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice. business,business and investing,economics Books, Routledge<
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Routledge, 1998-07-31. Hardcover. Acceptable. 2.1983 in x 24.5813 in x 19.1854 in. Not ex-library. Hardback. Well read copy with some spine wear but still useable, colouring of page edg… Mehr…
Routledge, 1998-07-31. Hardcover. Acceptable. 2.1983 in x 24.5813 in x 19.1854 in. Not ex-library. Hardback. Well read copy with some spine wear but still useable, colouring of page edges due to age., Routledge, 1998-07-31, 2.5<
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The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School. It is a reference source to guide effective marketing practice Supportive material for managers and employees who are building their marketing competence by attending training programmes. It includes chapters written by leading authors in their field - Malcolm McDonald, Nigel Piercy and Peter Doyle.
Detailangaben zum Buch - The CIM Handbook of Strategic Marketing Colin Egan Author
EAN (ISBN-13): 9780750626132 ISBN (ISBN-10): 0750626135 Gebundene Ausgabe Erscheinungsjahr: 1998 Herausgeber: Taylor & Francis Core >2 >T 290 Seiten Gewicht: 0,785 kg Sprache: eng/Englisch
Buch in der Datenbank seit 2007-05-20T12:41:17+02:00 (Vienna) Detailseite zuletzt geändert am 2023-12-21T11:29:53+01:00 (Vienna) ISBN/EAN: 0750626135
ISBN - alternative Schreibweisen: 0-7506-2613-5, 978-0-7506-2613-2 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: peter egan, michael thomas Titel des Buches: strategic marketing, cim
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