As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book r… Mehr…
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods.Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing.This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project. New Textbooks>Hardcover>Business>Marketing>Marketing Strategies, SAGE Publications Core >2 >T<
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As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book r… Mehr…
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods.Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing.This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project. New Textbooks>Hardcover>Business>Marketing>Marketing Strategies, SAGE Publications Core >2 >T<
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As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.
Detailangaben zum Buch - Qualitative Marketing Research David J. Carson Author
Buch in der Datenbank seit 2007-04-13T11:41:06+02:00 (Vienna) Detailseite zuletzt geändert am 2023-10-30T10:35:22+01:00 (Vienna) ISBN/EAN: 0761963650
ISBN - alternative Schreibweisen: 0-7619-6365-0, 978-0-7619-6365-3 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: david gilmore, david carson Titel des Buches: qualitative marketing research, mär, david carson
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