2004, ISBN: 3638720195

Scientific Study aus dem Jahr 2004 im Fachbereich Wirtschaft - Unternehmensführung, Management, Organisation, einseitig bedruckt, Note: A-, Veranstaltung: MBA, 0 Eintragungen im Lite… Mehr…

Scientific Study aus dem Jahr 2004 im Fachbereich Wirtschaft - Unternehmensführung, Management, Organisation, einseitig bedruckt, Note: A-, Veranstaltung: MBA, 0 Eintragungen im Literaturverzeichnis, Sprache: Englisch, Anmerkungen: Our research and analysis for this project was focused on building a brand strategy for BD, an entrepreneurial high-end diamond jewelry firm. We began our investigation by understanding how a luxury brand is perceived and defined by consumers. Then, we set out to create the branding strategy for BD. Luxury brands like Tiffany, Gucci, Louis Vuitton, Montblanc, Dior, etc. were the starting point to answer one important question, what luxury brands offer to buyers? , Abstract: Luxury brands like Tiffany, Gucci, Louis Vuitton, Montblanc, Dior, etc. were the starting point to answer one important question, what luxury brands offer to buyers? For that, we conducted a buying process experiment in these stores, visiting some malls in the Boston area and observing details such as the way salespeople explained and offered the products as well as the environment of the stores. We also conducted research and analyzed the actual diamond jewelry business and the main competitors that Budapest Diamond will face as a new entrant to the market. Knowing what the strengths and weakness of the competitors are helped us map out a more accurate brand strategy. We have prepared a survey regarding diamond jewelry buying basically to analyze some issues about customer insight and behavior. The results helped us understand actual trends in the diamond jewelry business, which became the basis for our recommendations. To create a high quality luxury brand, Budapest Diamond has to focus on their expertise in cutting diamonds, innovation and the emotional impact surrounding the buying process. We think that Budapest Diamond has to exploit these main features to be recognized among the actual incumbents in the market. The diamond jewelry market needs a new entrant like Budapest Diamond to develop a change in the framework that luxury diamond jewelry has been developed in the past years. Budapest Diamond can take this advantage as an innovator in the following areas, which are the essence of luxury:, EAN: 9783638720199, ISBN: 3638720195, [VÖ:20070800], Buch (dtsch.)<

2004, ISBN: 3638720195

Scientific Study aus dem Jahr 2004 im Fachbereich Wirtschaft - Unternehmensführung, Management, Organisation, einseitig bedruckt, Note: A-, Veranstaltung: MBA, 0 Eintragungen im Lite… Mehr…

Scientific Study aus dem Jahr 2004 im Fachbereich Wirtschaft - Unternehmensführung, Management, Organisation, einseitig bedruckt, Note: A-, Veranstaltung: MBA, 0 Eintragungen im Literaturverzeichnis, Sprache: Englisch, Anmerkungen: Our research and analysis for this project was focused on building a brand strategy for BD, an entrepreneurial high-end diamond jewelry firm. We began our investigation by understanding how a luxury brand is perceived and defined by consumers. Then, we set out to create the branding strategy for BD. Luxury brands like Tiffany, Gucci, Louis Vuitton, Montblanc, Dior, etc. were the starting point to answer one important question, what luxury brands offer to buyers? , Abstract: Luxury brands like Tiffany, Gucci, Louis Vuitton, Montblanc, Dior, etc. were the starting point to answer one important question, what luxury brands offer to buyers? For that, we conducted a buying process experiment in these stores, visiting some malls in the Boston area and observing details such as the way salespeople explained and offered the products as well as the environment of the stores. We also conducted research and analyzed the actual diamond jewelry business and the main competitors that Budapest Diamond will face as a new entrant to the market. Knowing what the strengths and weakness of the competitors are helped us map out a more accurate brand strategy. We have prepared a survey regarding diamond jewelry buying basically to analyze some issues about customer insight and behavior. The results helped us understand actual trends in the diamond jewelry business, which became the basis for our recommendations. To create a high quality luxury brand, Budapest Diamond has to focus on their expertise in cutting diamonds, innovation and the emotional impact surrounding the buying process. We think that Budapest Diamond has to exploit these main features to be recognized among the actual incumbents in the market. The diamond jewelry market needs a new entrant like Budapest Diamond to develop a change in the framework that luxury diamond jewelry has been developed in the past years. Budapest Diamond can take this advantage as an innovator in the following areas, which are the essence of luxury:, EAN: 9783638720199, ISBN: 3638720195, [VÖ:20070800], Buch (dtsch.)<

2004, ISBN: 3638720195

Scientific Study aus dem Jahr 2004 im Fachbereich Wirtschaft - Unternehmensführung, Management, Organisation, einseitig bedruckt, Note: A-, Veranstaltung: MBA, 0 Eintragungen im Lite… Mehr…

Scientific Study aus dem Jahr 2004 im Fachbereich Wirtschaft - Unternehmensführung, Management, Organisation, einseitig bedruckt, Note: A-, Veranstaltung: MBA, 0 Eintragungen im Literaturverzeichnis, Sprache: Englisch, Anmerkungen: Our research and analysis for this project was focused on building a brand strategy for BD, an entrepreneurial high-end diamond jewelry firm. We began our investigation by understanding how a luxury brand is perceived and defined by consumers. Then, we set out to create the branding strategy for BD. Luxury brands like Tiffany, Gucci, Louis Vuitton, Montblanc, Dior, etc. were the starting point to answer one important question, what luxury brands offer to buyers? , Abstract: Luxury brands like Tiffany, Gucci, Louis Vuitton, Montblanc, Dior, etc. were the starting point to answer one important question, what luxury brands offer to buyers? For that, we conducted a buying process experiment in these stores, visiting some malls in the Boston area and observing details such as the way salespeople explained and offered the products as well as the environment of the stores. We also conducted research and analyzed the actual diamond jewelry business and the main competitors that Budapest Diamond will face as a new entrant to the market. Knowing what the strengths and weakness of the competitors are helped us map out a more accurate brand strategy. We have prepared a survey regarding diamond jewelry buying basically to analyze some issues about customer insight and behavior. The results helped us understand actual trends in the diamond jewelry business, which became the basis for our recommendations. To create a high quality luxury brand, Budapest Diamond has to focus on their expertise in cutting diamonds, innovation and the emotional impact surrounding the buying process. We think that Budapest Diamond has to exploit these main features to be recognized among the actual incumbents in the market. The diamond jewelry market needs a new entrant like Budapest Diamond to develop a change in the framework that luxury diamond jewelry has been developed in the past years. Budapest Diamond can take this advantage as an innovator in the following areas, which are the essence of luxury:, EAN: 9783638720199, ISBN: 3638720195, [VÖ:20070800], Buch (dtsch.)<