2012, ISBN: 365925102X

[EAN: 9783659251023], Neubuch, [PU: LAP Lambert Academic Publishing Sep 2012], Neuware - Although there has been a growing recognition of the importance of the key strategic decisions dur… Mehr…

[EAN: 9783659251023], Neubuch, [PU: LAP Lambert Academic Publishing Sep 2012], Neuware - Although there has been a growing recognition of the importance of the key strategic decisions during SMEs internationalisation process, scholars have tended to ignore why firms change their strategy and why a new strategy is chosen. This research tried to fill this gap by giving a rich insight into changes that occur in internationalisation strategies after the first foreign market entry. The Study was built up on the integration of the Network Theories and the International Entrepreneurship, since the adoption of a mere network perspective did not allow to analyze how the entrepreneur characteristics and decisions affect the international expansion and strategy. The research methodology was pluralistic, since it embraced both a qualitative and a quantitative method, in order to generate an improved understanding of SMEs internationalisation process. Reflecting upon the findings of both stages, the research provided a valuable contribution to the knowledge of SMEs' internationalisation, showing the importance of analyzing when a firm decides to change its markets or its entry mode, along a continuum of reactive versus proactive changes. 180 pp. Englisch<

ISBN: 9783659251023

Paperback, [PU: LAP Lambert Academic Publishing], Although there has been a growing recognition of the importance of the key strategic decisions during SMEs’internationalisation process… Mehr…

Paperback, [PU: LAP Lambert Academic Publishing], Although there has been a growing recognition of the importance of the key strategic decisions during SMEs’internationalisation process, scholars have tended to ignore why firms change their strategy and why a new strategy is chosen. This research tried to fill this gap by giving a rich insight into changes that occur in internationalisation strategies after the first foreign market entry. The Study was built up on the integration of the Network Theories and the International Entrepreneurship, since the adoption of a mere network perspective did not allow to analyze how the entrepreneur characteristics and decisions affect the international expansion and strategy. The research methodology was pluralistic, since it embraced both a qualitative and a quantitative method, in order to generate an improved understanding of SMEs’ internationalisation process. Reflecting upon the findings of both stages, the research provided a valuable contribution to the knowledge of SMEs' internationalisation, showing the importance of analyzing when a firm decides to change its markets or its entry mode, along a continuum of reactive versus proactive changes.<

2012, ISBN: 365925102X

[EAN: 9783659251023], Neubuch, [PU: LAP LAMBERT Academic Publishing], WIRTSCHAFT BETRIEBSWIRTSCHAFT SMES INTERNATIONAL STRATEGY STRATEGIC CHANGE PROACTIVE AND REACTIVE ORIENTATION MARKET … Mehr…

[EAN: 9783659251023], Neubuch, [PU: LAP LAMBERT Academic Publishing], WIRTSCHAFT BETRIEBSWIRTSCHAFT SMES INTERNATIONAL STRATEGY STRATEGIC CHANGE PROACTIVE AND REACTIVE ORIENTATION MARKET SELECTION ENTRY MODE BUSINESS, Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Francioni BarbaraBarbara Francioni is a research fellow in Business and Management in the Department of Economics, Society and Politics, University of Urbino \\ Carlo Bo? She is also a contract professor of International Marketing at, Books<

2012, ISBN: 9783659251023

Erscheinungsdatum: 09/2012, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Key International Strategic Decisions For Smes, Titelzusatz: SMEs'internationalisation strategies… Mehr…

Erscheinungsdatum: 09/2012, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Key International Strategic Decisions For Smes, Titelzusatz: SMEs'internationalisation strategies in terms of markets and modes and their proactive and reactive changes, Autor: Francioni, Barbara, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Rubrik: Betriebswirtschaft, Seiten: 180, Informationen: Paperback, Gewicht: 284 gr, Verkäufer: averdo Belletristik<

2012, ISBN: 365925102X

Kartoniert / Broschiert, mit Schutzumschlag neu, [PU:LAP Lambert Academic Publishing]