- 0 Ergebnisse
Kleinster Preis: € 42,79, größter Preis: € 53,49, Mittelwert: € 48,14
1
Online Impulse Buying and Cognitive Dissonance - Giovanni Mattia; Alessio Di Leo; Ludovica Principato
Bestellen
bei Springer.com
€ 42,79
Versand: € 0,00
Bestellen
Giovanni Mattia; Alessio Di Leo; Ludovica Principato:

Online Impulse Buying and Cognitive Dissonance - neues Buch

ISBN: 9783030659233

Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an… Mehr…

new in stock. Versandkosten:zzgl. Versandkosten. (EUR 0.00)
2
Online Impulse Buying and Cognitive Dissonance - Giovanni Mattia; Alessio Di Leo; Ludovica Principato
Bestellen
bei palgrave.com
€ 42,79
Versand: € 0,00
Bestellen

Giovanni Mattia; Alessio Di Leo; Ludovica Principato:

Online Impulse Buying and Cognitive Dissonance - neues Buch

ISBN: 9783030659233

Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an… Mehr…

new in stock. Versandkosten:zzgl. Versandkosten. (EUR 0.00)
3
Online Impulse Buying and Cognitive Dissonance - Giovanni Mattia; Alessio Di Leo; Ludovica Principato
Bestellen
bei lehmanns.de
€ 53,49
Versand: € 13,95
Bestellen
Giovanni Mattia; Alessio Di Leo; Ludovica Principato:
Online Impulse Buying and Cognitive Dissonance - neues Buch

2021

ISBN: 9783030659233

Examining the Effect of Mood on Consumer Behaviour, eBooks, eBook Download (PDF), 1st ed. 2021, [PU: Springer International Publishing], Springer International Publishing, 2021

Versandkosten:Download sofort lieferbar. (EUR 13.95)
4
Online Impulse Buying and Cognitive Dissonance
Bestellen
bei eBook.de
€ 53,49
Versand: € 0,00
Bestellen
Online Impulse Buying and Cognitive Dissonance - neues Buch

ISBN: 9783030659233

Online Impulse Buying and Cognitive Dissonance - Examining the Effect of Mood on Consumer Behaviour: ab 53.49 € Medien > Bücher > E-books

Nr. 41248001. Versandkosten:, , DE. (EUR 0.00)

Details zum Buch

Detailangaben zum Buch - Online Impulse Buying and Cognitive Dissonance


EAN (ISBN-13): 9783030659233
Erscheinungsjahr: 2021
Herausgeber: Springer International Publishing

Buch in der Datenbank seit 2020-12-29T14:40:48+01:00 (Vienna)
Detailseite zuletzt geändert am 2021-09-18T09:43:39+02:00 (Vienna)
ISBN/EAN: 9783030659233

ISBN - alternative Schreibweisen:
978-3-030-65923-3


Daten vom Verlag:

Autor/in: Giovanni Mattia; Alessio Di Leo; Ludovica Principato
Titel: Online Impulse Buying and Cognitive Dissonance - Examining the Effect of Mood on Consumer Behaviour
Verlag: Palgrave Macmillan; Springer International Publishing
99 Seiten
Erscheinungsjahr: 2021-02-12
Cham; CH
Sprache: Englisch
49,99 € (DE)
55,00 € (AT)
59,00 CHF (CH)
Available

EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Online shopping; online consumer behaviour; millenials; marketing; marketing management; C; Online Marketing/Social Media; Customer Relationship Management; Consumer Behavior; Digital Marketing; Customer Relationship Management; Consumer Behavior; Business and Management; Kundendienst; Marketing und Vertrieb; BB

1. Introduction.2. The impulse buying.3. The cognitive dissonance.4. The affect state.5. Measuring the constructs of impulse buying, cognitive dissonance and affect state.6. On-line consumer behavior and technology acceptance models.7. Drivers for on-line impulse purchases of highly symbolic products.8. Pc-based versus mobile-based on-line shopping.9. Millennials and on-line shopping: the case of smartphones.10. The study. 

Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:

Neuestes ähnliches Buch:
9783030659226 Online Impulse Buying and Cognitive Dissonance (Giovanni Mattia; Alessio Di Leo; Ludovica Principato)


< zum Archiv...