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Marketing Challenges in a Turbulent Business Environment  Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress  Mark D. Groza  Buch  Book  Englisch  2016 - Groza, Mark D.
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Marketing Challenges in a Turbulent Business Environment Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress Mark D. Groza Buch Book Englisch 2016 - gebunden oder broschiert

2016, ISBN: 9783319194271

[ED: Gebunden], [PU: Springer-Verlag GmbH], Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers' ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today's emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 733, [GW: 1288g], sofortueberweisung.de, PayPal, Banküberweisung

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Marketing Challenges in a Turbulent Business Environment Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress - Groza, Mark D. (Herausgeber); Ragland, Charles B. (Herausgeber)
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Marketing Challenges in a Turbulent Business Environment Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress - gebunden oder broschiert

2016, ISBN: 3319194275

ID: A24666205

Gebundene Ausgabe Absatz / Marketing, Marketing, Vermarktung, Management / Strategisches Management, Strategisches Management, Unternehmensstrategie / Strategisches Management, Marktforschung, BUSINESS & ECONOMICS / Marketing / General, Protège-cahier neu, [PU:Springer-Verlag GmbH; Springer International Publishing]

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2014, ISBN: 9783319194271

ID: da69c5863558bd2b6918748768b37bbb

Letzte Aktualisierung am: 13.08.18 09:17:10 Binding: Gebundene Ausgabe, Edition: 1st ed. 2016, Label: Springer, Publisher: Springer, medium: Gebundene Ausgabe, numberOfPages: 733, publicationDate: 2015-12-23, publishers: Groza, Mark D., Ragland, Charles B., languages: english, ISBN: 3319194275 Bücher, Groza, Mark D. -

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Marketing Challenges in a Turbulent Business Environment
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Marketing Challenges in a Turbulent Business Environment ab 149.99 EURO Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 1st ed. 2016 Medien > Bücher

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Marketing Challenges in a Turbulent Business Environment - Mark D. Groza; Charles B. Ragland
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Marketing Challenges in a Turbulent Business Environment - gebunden oder broschiert

2015, ISBN: 9783319194271

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Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress, 1st ed. 2016, Hardcover, Buch, [PU: Springer International Publishing]

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Marketing Challenges in a Turbulent Business Environment

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers' ever-changing desires, instantaneous communication through social media, and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today's emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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EAN (ISBN-13): 9783319194271
ISBN (ISBN-10): 3319194275
Gebundene Ausgabe
Erscheinungsjahr: 2014
Herausgeber: Springer-Verlag Gmbh

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Buch zuletzt gefunden am 26.09.2018 22:44:28
ISBN/EAN: 9783319194271

ISBN - alternative Schreibweisen:
3-319-19427-5, 978-3-319-19427-1


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