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Marketing Challenges in a Turbulent Business Environment - Mark D. Groza
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1, ISBN: 9783319194271

[ED: Buch], [PU: Springer-Verlag GmbH], Neuware - Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumer's ever-changing desires, instantaneous communication through social media and mobile technology, and an unstable global economic climate plus, consumers ever changing desires, coupled with instantaneous communication enabled by social media and mobile technology all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitates development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today's emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science., DE, [SC: 22.00], Neuware, gewerbliches Angebot, 241x164x48 mm, 733, [GW: 1288g], offene Rechnung (Vorkasse vorbehalten), sofortueberweisung.de, Selbstabholung und Barzahlung, Skrill/Moneybookers, PayPal, Lastschrift, Banküberweisung, Internationaler Versand

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Marketing Challenges in a Turbulent Business Environment - Mark D. Groza
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Mark D. Groza:
Marketing Challenges in a Turbulent Business Environment - neues Buch

1, ISBN: 9783319194271

[ED: Buch], [PU: Springer-Verlag GmbH], Neuware - Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumer's ever-changing desires, instantaneous communication through social media and mobile technology, and an unstable global economic climate plus, consumers ever changing desires, coupled with instantaneous communication enabled by social media and mobile technology all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitates development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today's emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. -, DE, [SC: 6.00], Neuware, gewerbliches Angebot, 241x164x48 mm, 733, [GW: 1288g], offene Rechnung (Vorkasse vorbehalten), PayPal, Banküberweisung, Internationaler Versand

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Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketi
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2014, ISBN: 9783319194271

ID: 978331919427

Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress Books, Business and Finance, Marketing and Sales, Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketi Books>Business and Finance>Marketing and Sales, Springer International Publishing

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Marketing Challenges in a Turbulent Business Environment Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress - Groza, Mark D. (Herausgeber); Ragland, Charles B. (Herausgeber)
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Marketing Challenges in a Turbulent Business Environment Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress - gebunden oder broschiert

2016, ISBN: 3319194275

ID: A24666205

Gebundene Ausgabe Absatz / Marketing, Marketing, Vermarktung, Management / Strategisches Management, Strategisches Management, Unternehmensstrategie / Strategisches Management, Marktforschung, BUSINESS & ECONOMICS / Marketing / General, Protège-cahier neu, [PU:Springer-Verlag GmbH; Springer International Publishing]

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Marketing Challenges in a Turbulent Business Environment - Mark D. Groza; Charles B. Ragland
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2015, ISBN: 9783319194271

ID: 32143499

Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress, 1st ed. 2016, Hardcover, Buch, [PU: Springer International Publishing]

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Details zum Buch
Marketing Challenges in a Turbulent Business Environment

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers' ever-changing desires, instantaneous communication through social media, and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today's emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Detailangaben zum Buch - Marketing Challenges in a Turbulent Business Environment


EAN (ISBN-13): 9783319194271
ISBN (ISBN-10): 3319194275
Gebundene Ausgabe
Erscheinungsjahr: 2014
Herausgeber: Springer-Verlag Gmbh

Buch in der Datenbank seit 11.07.2015 08:17:04
Buch zuletzt gefunden am 18.07.2018 08:54:56
ISBN/EAN: 9783319194271

ISBN - alternative Schreibweisen:
3-319-19427-5, 978-3-319-19427-1


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