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Global Marketing Strategy: An Executive Digest (Management for Professionals) - Bodo B. Schlegelmilch
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Global Marketing Strategy: An Executive Digest (Management for Professionals) - gebunden oder broschiert

2016, ISBN: 3319262777

[SR: 317790], Hardcover, [EAN: 9783319262772], Springer, Springer, Book, [PU: Springer], 2016-03-20, Springer, This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business., 268294, Leadership, 659930, Management Skills, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268150, Strategy, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268320, International, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 14909563031, International Business, 14909554031, Business & Finance, 14909553031, Textbooks, 1025612, Subjects, 266239, Books

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Global Marketing Strategy - Bodo Schlegelmilch
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ISBN: 9783319262772

[ED: Buch], [PU: Springer-Verlag GmbH], Neuware - This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business. -, DE, [SC: 0.00], Neuware, gewerbliches Angebot, 241x162x22 mm, 249, [GW: 582g], PayPal, Kreditkarte, offene Rechnung, Banküberweisung, offene Rechnung (Vorkasse vorbehalten), Internationaler Versand

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Global Marketing Strategy - Bodo Schlegelmilch
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ISBN: 9783319262772

[ED: Buch], [PU: Springer-Verlag GmbH], Neuware - This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 241x162x22 mm, 249, [GW: 582g], offene Rechnung (Vorkasse vorbehalten), PayPal, Banküberweisung, Internationaler Versand

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ISBN: 9783319262772

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This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business. Business Business eBook, Springer International Publishing

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ISBN: 9783319262772

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Details zum Buch
Global Marketing Strategy

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.

Detailangaben zum Buch - Global Marketing Strategy


EAN (ISBN-13): 9783319262772
ISBN (ISBN-10): 3319262777
Gebundene Ausgabe
Erscheinungsjahr: 2016
Herausgeber: Springer-Verlag Gmbh

Buch in der Datenbank seit 04.10.2015 12:36:02
Buch zuletzt gefunden am 17.06.2018 21:11:24
ISBN/EAN: 9783319262772

ISBN - alternative Schreibweisen:
3-319-26277-7, 978-3-319-26277-2


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