ISBN: 9783319262772
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses al… Mehr…
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An Executive Digest, Buch, Hardcover, 1st ed. 2016, [PU: Springer International Publishing], Springer International Publishing, 2016
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ISBN: 9783319262772
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses al… Mehr…
Schlegelmilch, Bodo B.:
Global Marketing Strategy: An Executive Digest (Management for Professionals) - gebunden oder broschiert2016, ISBN: 9783319262772
Springer, 2016-03-11. Hardcover. Good. 0.8661 in x 9.4488 in x 6.2205 in. ARRIVES IN 2-4 BUSINESS DAYS if you choose Expedited Shipping! A little rough around the edges, but the book is… Mehr…
2016
ISBN: 9783319262772
Springer, 2016. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed., Sprin… Mehr…
2016, ISBN: 9783319262772
An Executive Digest, Buch, Hardcover, 1st ed. 2016, [PU: Springer International Publishing], Springer International Publishing, 2016
ISBN: 9783319262772
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This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.
Detailangaben zum Buch - Global Marketing Strategy
EAN (ISBN-13): 9783319262772
ISBN (ISBN-10): 3319262777
Gebundene Ausgabe
Erscheinungsjahr: 2016
Herausgeber: Springer International Publishing
Buch in der Datenbank seit 2015-10-04T12:36:02+02:00 (Vienna)
Detailseite zuletzt geändert am 2024-02-20T16:38:35+01:00 (Vienna)
ISBN/EAN: 9783319262772
ISBN - alternative Schreibweisen:
3-319-26277-7, 978-3-319-26277-2
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: schlegelmilch, schlegel
Titel des Buches: still not professionals, your strategy needs, schlegelmilch, marketing management, strategy for
Daten vom Verlag:
Autor/in: Bodo B. Schlegelmilch
Titel: Management for Professionals; Global Marketing Strategy - An Executive Digest
Verlag: Springer; Springer International Publishing
249 Seiten
Erscheinungsjahr: 2016-03-11
Cham; CH
Gedruckt / Hergestellt in Niederlande.
Gewicht: 5,443 kg
Sprache: Englisch
80,24 € (DE)
82,49 € (AT)
88,50 CHF (CH)
Not available, publisher indicates OP
XXVII, 249 p. 45 illus., 29 illus. in color.
BB; Book; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Culture; Emerging markets; Global marketing; Market development; Market entry; Marketing strategy; B; Marketing; Emerging Markets/Globalization; Business Strategy/Leadership; Marketing; Emerging Markets and Globalization; Business Strategy and Leadership; Business and Management; Entwicklungsökonomie und Schwellenländer; Strategisches Management; EA; BC; BB
Marketing: A Global Discipline.- Assessing Global Market Opportunities.- Entering Global Markets.- Segmenting Targeting and Positioning in Global Markets.- Creating Global Product and Service Offerings.- Extracting Value from Global Operations.- Global Supply Chains and Distribution Networks.- Global Branding and Communication.- Organizational Design for Global Marketing Strategy.- Global Marketing Ethics and CSR.- The Future of Global Marketing Strategy.Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
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