Klaus Fog#Christian Budtz#Baris Yakaboylu: Storytelling - neues Buch
2006, ISBN: 9783540271161
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make … Mehr…
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally. TOC:Foreword.- Branding through Storytelling.- The Toolbox: The Four Elements of Storytelling.- Storytelling in Business.- The Company Core Story.- Authentic Raw Material for Storytelling.- Storytelling Applied: Storytelling as a Management Tool.- Storytelling in Advertising.- When Storytelling Becomes Dialogue.- The Media as Storytelling Partner.- Tearing Down the Walls. As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples eBook PDF 20.03.2006 eBooks>Fremdsprachige eBooks>Englische eBooks>Ratgeber & Freizeit>Business & Karriere, Springer, .200<
Klaus Fog; Christian Budtz; Baris Yakaboylu: Storytelling - neues Buch
ISBN: 9783540271161
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make … Mehr…
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally. Books > Business and Management eBook, Springer Shop<
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As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make … Mehr…
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally. TOC:Foreword.- Branding through Storytelling.- The Toolbox: The Four Elements of Storytelling.- Storytelling in Business.- The Company Core Story.- Authentic Raw Material for Storytelling.- Storytelling Applied: Storytelling as a Management Tool.- Storytelling in Advertising.- When Storytelling Becomes Dialogue.- The Media as Storytelling Partner.- Tearing Down the Walls. As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples eBook PDF 20.03.2006 eBooks>Fremdsprachige eBooks>Englische eBooks>Ratgeber & Freizeit>Business & Karriere, Springer, .200<
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make … Mehr…
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally. Books > Business and Management eBook, Springer Shop<
- new in stock. Versandkosten:zzgl. Versandkosten.
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Buch in der Datenbank seit 2009-02-14T05:35:29+01:00 (Vienna) Detailseite zuletzt geändert am 2023-04-19T21:00:56+02:00 (Vienna) ISBN/EAN: 9783540271161
ISBN - alternative Schreibweisen: 3-540-27116-3, 978-3-540-27116-1 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: gebert, jürgen richter Titel des Buches: storytelling
Daten vom Verlag:
Autor/in: Klaus Fog Titel: Storytelling - Branding in Practice Verlag: Springer; Springer Berlin 238 Seiten Erscheinungsjahr: 2006-03-20 Berlin; Heidelberg; DE Sprache: Englisch 41,20 € (DE)
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Management; Management und Managementtechniken; Verstehen; Advertising; Branding; Corporate Communication; Marketing; Storytelling; Toolbox; business; management; B; Management; Marketing; Management; Marketing; Business and Management; Marketing und Vertrieb; BB
Branding Through Storytelling.- Branding Through Storytelling.- The Toolbox.- The Four Elements of Storytelling.- Storytelling in Business.- The Company Core Story.- Authentic Raw Material for Storytelling.- Storytelling Applied.- Storytelling as a Management Tool.- Storytelling in Advertising.- When Storytelling Becomes Dialogue.- The Media as a Storytelling Partner.- Tearing Down the Walls.
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