The Silver Market Phenomenon by Florian Kohlbacher - gebrauchtes Buch

EAN (ISBN-13): 9783540753308
ISBN (ISBN-10): 3540753303
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: Kohlbacher, Florian, Herstatt, Cornelius, Springer

Buch in der Datenbank seit 2008-04-27T15:50:27+02:00 (Vienna)
Detailseite zuletzt geändert am 2024-03-18T12:10:07+01:00 (Vienna)
ISBN/EAN: 9783540753308

ISBN - alternative Schreibweisen:
3-540-75330-3, 978-3-540-75330-8
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: herstatt cornelius, florian, kohlbacher
Titel des Buches: silver, market market, business opportunities, markt

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Daten vom Verlag:

Autor/in: Florian Kohlbacher; Cornelius Herstatt
Titel: The Silver Market Phenomenon - Business Opportunities in an Era of Demographic Change
Verlag: Springer; Springer Berlin
506 Seiten
Erscheinungsjahr: 2008-08-28
Berlin; Heidelberg; DE
Gedruckt / Hergestellt in Deutschland.
Gewicht: 2,060 kg
Sprache: Englisch
64,15 € (DE)
65,95 € (AT)
86,08 CHF (CH)
Not available, publisher indicates OP

BB; Book; Hardcover, Softcover / Wirtschaft/Management; Management und Managementtechniken; Verstehen; Matching; business; Demographic Change; Innovation; Demographic Changes; development; strategy; Ageing; Import; design; Demographics; marketing; Change; Advertising; integration; C; Management; Business and Management; Labor Economics; Demography; Population Economics; Arbeits- / Einkommensökonomie; Bevölkerung und Demographie; Wirtschaftspolitik, politische Ökonomie; Bevölkerung und Demographie; BB; BC; EA

The Demographic Shift: Challenges, Chances, Perspectives.- Demographic Change and Economic Growth.- Talking Politics: Demographic Variables and Policy Measures in Japan.- The Silver Markets in Japan Through Regulatory Reform.- Matching Demand and Supply: Future Technologies for Active Ageing in Europe.- How Baby-Boomers in the United States Anticipate Their Aging Future: Implications for the Silver Market.- Japan’s Demographic Changes, Social Implications, and Business Opportunities.- Innovation, Design and Product Development for the Silver Market.- Disabled Persons as Lead Users for Silver Market Customers.- Integration of the Elderly in the Design Process.- Universal Design – Innovations for All Ages.- Transgenerational Design: A Heart Transplant for Housing.- Service Innovation: Towards Designing New Business Models for Aging Societies.- Marketing for the Silver Market.- Current Strategies in the Retail Industry for Best-Agers.- Silver Pricing: Satisfying Needs is Not Enough Balancing Value Delivery and Value Extraction is Key.- Macro-Structural Bases of Consumption in an Aging Low Birth-Rate Society.- Changing Consumer Values and Behavior in Japan: Adaptation of Keio Department Store Shinjuku.- Grey Power: Older Workers as Older Customers.- Older Consumers’ Customer Service Preferences.- Silver Advertising: Elderly People in Japanese TV Ads.- Advertising Agencies: The Most Calcified Part of the Process.- The Importance of Web 2.0 to the 50-Plus.- Industry Challenges and Solutions.- The Business of Aging: Ten Successful Strategies for a Diverse Market.- The Discovery and Development of the Silver Market in Germany.- India: Emerging Opportunities in a Market in Transition.- Silver Markets and Business Customers: Opportunities for Industrial Markets?.- Business Chances in Personal Transportation: Traffic Safety for Older Adults.- In-Vehicle Telematic Systems and the Older Driver.- Taking Advantage of Adversarial Demographic Changes to Innovate Your Own Business.- The Golden Opportunity of Silver Marketing: The Case of Housing and Financial Services.- Medical System Reforms and Medical Information Systems in Japan.- The End of Mass Media: Aging and the US Newspaper Industry.- Material Innovation in the Japanese Silver Market.- Potholes in the Road to Efficient Gerontechnology Use in Elderly Care Work.- Senior Educational Programs for Compensating Future Student Decline in German Universities.- Lessons Learned and the Challenges and Opportunities Ahead.