ISBN: 9783640228096

In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful… Mehr…

In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and define the various types of benefits and costs. As a conclusion, an example in the sector of `passive` houses (Niedrigenergiehäusern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma. [...] Cost Benefit Analysis in Environmental Friendly Marketing: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and define the various types of benefits and costs. As a conclusion, an example in the sector of `passive` houses (Niedrigenergiehäusern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma. [...], GRIN Verlag<

2008, ISBN: 9783640228096

Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, 14 entries in the bibliography, language: English,… Mehr…

Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, 14 entries in the bibliography, language: English, abstract: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and define the various types of benefits and costs. As a conclusion, an example in the sector of 'passive' houses (Niedrigenergiehäusern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma. [...] Digital Content>E-books>Nature & Wildlife>Environmental Issues>Environmental Issues, GRIN Publishing Digital >16<

2012, ISBN: 9783640228096

Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, 14 entries in the bibliography, language: English,… Mehr…

Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, 14 entries in the bibliography, language: English, abstract: In this article we first define and describe the Environmental Conservation & Protection, Environment, Cost Benefit Analysis in Environmental Friendly Marketing~~ Loukas Bellonias~~Environmental Conservation & Protection~~Environment~~9783640228096, en, Cost Benefit Analysis in Environmental Friendly Marketing, Loukas Bellonias, 9783640228096, GRIN Publishing, 12/12/2008, , , , GRIN Publishing, 12/12/2008<

2008, ISBN: 9783640228096

[ED: 1], Auflage, eBook Download (EPUB,PDF), eBooks, [PU: GRIN Publishing]

2008, ISBN: 9783640228096

[ED: 1], 1. Auflage, eBook Download (EPUB,PDF), eBooks, [PU: GRIN Verlag]