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Die Auswirkungen sozialer Vergleiche mit Werbemodels auf Produktbewertungen: Eine ökonomische Analyse - Flasche, Elisa
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Flasche, Elisa:
Die Auswirkungen sozialer Vergleiche mit Werbemodels auf Produktbewertungen: Eine ökonomische Analyse - neues Buch

1, ISBN: 9783640523375

ID: 101159783640523375

We gain knowledge about our society and our world through mass media. In many re-spects, this also leads to illusions. Extreme beauty standards which, particularly in cosmetic and fashion advertisements, look down on us from billboards. Silk and smooth skin, 1.80 m, 50 kilo lightweight, healthy long hair - in short: out-and-out per-fect. However, even the topmodels' natural beauty seldom satisfies the ad industry. Recently it has become common practice to digitally retouch photos; increasingly s We gain knowledge about our society and our world through mass media. In many re-spects, this also leads to illusions. Extreme beauty standards which, particularly in cosmetic and fashion advertisements, look down on us from billboards. Silk and smooth skin, 1.80 m, 50 kilo lightweight, healthy long hair - in short: out-and-out per-fect. However, even the topmodels' natural beauty seldom satisfies the ad industry. Recently it has become common practice to digitally retouch photos; increasingly skinny, with spotless white teeth and a skin that is not just smooth, but rather as smooth as glass. Thus, the average recipient will never conform to these ideals - es-pecially not by using all the advertised products. We are surrounded by these idealised images and, at the same time, we tend to compare ourselves socially. So it seems to be obvious that models are also drawn on for such comparisons. But which effects re-sult from social comparisons with unreachable beauty standards? Does it actually make any sense at all to use such highly attractive models, even though the recipients are often aware of this illusion?Processes which occur while regarding advertising models have already been ana-lysed very extensively and in diverse ways. However, in these cases, the effects on the recipients themselves were in the spotlight for the most part. For advertisers though, the effects on recipients are less interesting than the resulting effects on the advertising target values, because this is the only way an ideal marketing decision can be made regarding which type of advertising model, at which level of attractiveness is to be used. Therefore, research has begun to also examine possible effects on both eco-nomic and non-economic target values within recent years. Nevertheless, many further questions have to be answered in order to suggest to advertisers how attractive an advertising model should be. This thesis predominantly deals with the theory of social comparisons, as well as Management, Management & Leadership, Die Auswirkungen sozialer Vergleiche mit Werbemodels auf Produktbewertungen: Eine ökonomische Analyse~~ Flasche, Elisa~~Management~~Management & Leadership~~9783640523375, de, Die Auswirkungen sozialer Vergleiche mit Werbemodels auf Produktbewertungen: Eine ökonomische Analyse, Flasche, Elisa, 9783640523375, GRIN Verlag, 01/01/2010, , , , GRIN Verlag, 01/01/2010

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Die Auswirkungen sozialer Vergleiche mit Werbemodels auf Produktbewertungen - Elisa Flasche
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Elisa Flasche:
Die Auswirkungen sozialer Vergleiche mit Werbemodels auf Produktbewertungen - neues Buch

2008, ISBN: 9783640523375

ID: 125790246

We gain knowledge about our society and our world through mass media. In many re-spects, this also leads to illusions. Extreme beauty standards which, particularly in cosmetic and fashion advertisements, look down on us from billboards. Silk and smooth skin, 1.80 m, 50 kilo lightweight, healthy long hair in short: out-and-out per-fect. However, even the topmodels natural beauty seldom satisfies the ad industry. Recently it has become common practice to digitally retouch photos; increasingly skinny, with spotless white teeth and a skin that is not just smooth, but rather as smooth as glass. Thus, the average recipient will never conform to these ideals es-pecially not by using all the advertised products. We are surrounded by these idealised images and, at the same time, we tend to compare ourselves socially. So it seems to be obvious that models are also drawn on for such comparisons. But which effects re-sult from social comparisons with unreachable beauty standards? Does it actually make any sense at all to use such highly attractive models, even though the recipients are often aware of this illusion?Processes which occur while regarding advertising models have already been ana-lysed very extensively and in diverse ways. However, in these cases, the effects on the recipients themselves were in the spotlight for the most part. For advertisers though, the effects on recipients are less interesting than the resulting effects on the advertising target values, because this is the only way an ideal marketing decision can be made regarding which type of advertising model, at which level of attractiveness is to be used. Therefore, research has begun to also examine possible effects on both eco-nomic and non-economic target values within recent years. Nevertheless, many further questions have to be answered in order to suggest to advertisers how attractive an advertising model should be.This thesis predominantly deals with the theory of social comparisons, as well as the importance of models and their degree of attractiveness. Furthermore, research reports of recent years are introduced to give a review to the present state of knowledge. The last section of this analysis provides an empirical study which specifically addresses social comparisons and their effects on product evaluations and purchase intentions. Bachelorarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,3, Hochschule Fresenius; Köln, Sprache: Deutsch eBook eBooks>Fachbücher>Medienwissenschaft, GRIN Verlag GmbH

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Die Auswirkungen sozialer Vergleiche mit Werbemodels auf Produktbewertungen - Elisa Flasche
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Elisa Flasche:
Die Auswirkungen sozialer Vergleiche mit Werbemodels auf Produktbewertungen - neues Buch

ISBN: 9783640523375

ID: 125790246

We gain knowledge about our society and our world through mass media. In many re-spects, this also leads to illusions. Extreme beauty standards which, particularly in cosmetic and fashion advertisements, look down on us from billboards. Silk and smooth skin, 1.80 m, 50 kilo lightweight, healthy long hair - in short: out-and-out per-fect. However, even the topmodels´ natural beauty seldom satisfies the ad industry. Recently it has become common practice to digitally retouch photos; increasingly skinny, with spotless white teeth and a skin that is not just smooth, but rather as smooth as glass. Thus, the average recipient will never conform to these ideals - es-pecially not by using all the advertised products. We are surrounded by these idealised images and, at the same time, we tend to compare ourselves socially. So it seems to be obvious that models are also drawn on for such comparisons. But which effects re-sult from social comparisons with unreachable beauty standards? Does it actually make any sense at all to use such highly attractive models, even though the recipients are often aware of this illusion?Processes which occur while regarding advertising models have already been ana-lysed very extensively and in diverse ways. However, in these cases, the effects on the recipients themselves were in the spotlight for the most part. For advertisers though, the effects on recipients are less interesting than the resulting effects on the advertising target values, because this is the only way an ideal marketing decision can be made regarding which type of advertising model, at which level of attractiveness is to be used. Therefore, research has begun to also examine possible effects on both eco-nomic and non-economic target values within recent years. Nevertheless, many further questions have to be answered in order to suggest to advertisers how attractive an advertising model should be.This thesis predominantly deals with the theory of social comparisons, as well as the importance of models and their degree of attractiveness. Furthermore, research reports of recent years are introduced to give a review to the present state of knowledge. The last section of this analysis provides an empirical study which specifically addresses social comparisons and their effects on product evaluations and purchase intentions. Eine ökonomische Analyse eBook eBooks>Fachbücher>Medienwissenschaft, GRIN

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Die Auswirkungen sozialer Vergleiche mit Werbemodels auf Produktbewertungen - Elisa Flasche
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Elisa Flasche:
Die Auswirkungen sozialer Vergleiche mit Werbemodels auf Produktbewertungen - Erstausgabe

2010, ISBN: 9783640523375

ID: 21691006

Eine ökonomische Analyse, [ED: 1], 1., Auflage, eBook Download (PDF), eBooks, [PU: GRIN Verlag]

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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Die Auswirkungen sozialer Vergleiche mit Werbemodels auf Produktbewertungen - Elisa Flasche
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Elisa Flasche:
Die Auswirkungen sozialer Vergleiche mit Werbemodels auf Produktbewertungen - Erstausgabe

2010, ISBN: 9783640523375

ID: 21691006

Eine ökonomische Analyse, [ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: GRIN Verlag]

Neues Buch Lehmanns.de
Versandkosten:Sofort lieferbar als Download, , versandkostenfrei in der BRD (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.