10, ISBN: 9783640737222

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Anglia Ruskin University, language… Mehr…

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Anglia Ruskin University, language: English, abstract: Whereas the consumer goods industries in developed countries are mature, sophisticated and price sensitive, in emerging economies they are just starting to blossom, offering enormous business opportunities. Only with the right strategy will companies be able to climb or stay on the bandwagon Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Anglia Ruskin University, language: English, abstract: Whereas the consumer goods industries in developed countries are mature, sophisticated and price sensitive, in emerging economies they are just starting to blossom, offering enormous business opportunities. Only with the right strategy will companies be able to climb or stay on the bandwagon taking a ride upward on the growth path. In the cosmetics and toiletries industry the most promising markets for growth are China and Brazil. This study aims at assessing Beiersdorf's international marketing strategy, in particular their marketing mix for China and Brazil. Beiersdorf is a successful global player in the CT industry, particularly in the skin car and men's grooming category. Yet, the competition never sleeps. Marketing & Sales, Business & Finance, In search of beauty~~ Jenny Haberer~~Marketing & Sales~~Business & Finance~~9783640737222, en, In search of beauty, Jenny Haberer, 9783640737222, GRIN Publishing, 10/29/2010, , , , GRIN Publishing, 10/29/2010<

ISBN: 9783640737222

In search of beauty: Beiersdorf in the world of cosmetics and toiletries In-search-of-beauty~~Jenny-Haberer Business>Marketing Strategies>Marketing Strategies NOOK Book (eBook), GRIN Publ… Mehr…

In search of beauty: Beiersdorf in the world of cosmetics and toiletries In-search-of-beauty~~Jenny-Haberer Business>Marketing Strategies>Marketing Strategies NOOK Book (eBook), GRIN Publishing<

2010, ISBN: 9783640737222

Beiersdorf in the world of cosmetics and toiletries, eBooks, eBook Download (EPUB,PDF), Auflage, [PU: GRIN Verlag], [ED: 1], GRIN Verlag, 2010

2010, ISBN: 9783640737222

Beiersdorf in the world of cosmetics and toiletries, eBooks, eBook Download (EPUB,PDF), 1. Auflage, [PU: GRIN Verlag], GRIN Verlag, 2010

ISBN: 9783640737222

In search of beauty ab 8.99 EURO Beiersdorf in the world of cosmetics and toiletries Medien > Bücher, [PU: Grin-Verlag, München]