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ISBN: 3642062504
Storytelling Branding in Practice Author :Baris Yakaboylu Christian Budtz Klaus Fog 9783642062506 3642062504, [PU: Springer, Berlin/Heidelberg/New York, NY]
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2010, ISBN: 3642062504
Taschenbuch
[EAN: 9783642062506], Gebraucht, guter Zustand, [PU: Springer], A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used it… Mehr…
2010, ISBN: 3642062504
Taschenbuch
[EAN: 9783642062506], Gebraucht, guter Zustand, [PU: Springer], A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used it… Mehr…
ISBN: 3642062504
Storytelling Branding in Practice Author :Baris Yakaboylu Christian Budtz Klaus Fog 9783642062506 3642062504, [PU: Springer, Berlin/Heidelberg/New York, NY]
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Detailangaben zum Buch - Storytelling Branding in Practice
ISBN (ISBN-10): 3642062504 (ISBN-13: 9783642062506)
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: Springer
Buch in der Datenbank seit 2014-07-23T12:05:51+02:00 (Vienna)
Detailseite zuletzt geändert am 2018-06-06T07:05:32+02:00 (Vienna)
ISBN/EAN: 9783642062506
ISBN - alternative Schreibweisen:
3-642-06250-4
Daten vom Verlag:
Autor/in: Klaus Fog; Christian Budtz; Baris Yakaboylu
Titel: Storytelling - Branding in Practice
Verlag: Springer Berlin
238 Seiten
Erscheinungsjahr: 2010-10-14
Gewicht: 0,410 kg
Sprache: Englisch
42,75 € (DE)
66,50 CHF (CH)
Not available (reason unspecified)
BC; PB; Hardcover, Softcover / Wirtschaft/Management; Betriebswirtschaft und Management; Corporate Communication; Marketing; Management; Branding; Storytelling; Professional/practitioner
Foreword.- Branding through Storytelling.- The Toolbox: The Four Elements of Storytelling.- Storytelling in Business.- The Company Core Story.- Authentic Raw Material for Storytelling.- Storytelling Applied: Storytelling as a Management Tool.- Storytelling in Advertising.- When Storytelling Becomes Dialogue.- The Media as Storytelling Partner.- Tearing Down the Walls.As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.
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9783540883487 Storytelling: Branding in Practice (Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette)
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