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The Silver Market Phenomenon - Florian Kohlbacher
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1, ISBN: 9783642143373

[ED: Buch], [PU: Springer-Verlag GmbH], Neuware - The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called 'graying market' or 'silver market', the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan., DE, Neuware, gewerbliches Angebot, 246x166x33 mm, 463, [GW: 876g], offene Rechnung (Vorkasse vorbehalten), PayPal, Banküberweisung

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The Silver Market Phenomenon - Florian Kohlbacher
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Florian Kohlbacher:
The Silver Market Phenomenon - neues Buch

1, ISBN: 9783642143373

[ED: Buch], [PU: Springer-Verlag GmbH], Neuware - The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called 'graying market' or 'silver market', the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan., DE, Neuware, gewerbliches Angebot, FixedPrice, 463, [GW: 876g], offene Rechnung (Vorkasse vorbehalten), PayPal, Banküberweisung

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The Silver Market Phenomenon - Kohlbacher, Florian
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Kohlbacher, Florian:
The Silver Market Phenomenon - neues Buch

ISBN: 9783642143373

ID: 245fcae863ff197f460c6b03c9408a4a

The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "graying market" or "silver market", the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan., [PU: Springer, Berlin/Heidelberg/New York, NY]

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The Silver Market Phenomenon - Florian Kohlbacher; Cornelius Herstatt
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Florian Kohlbacher; Cornelius Herstatt:
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Business and Management; Customer Relationship Management; Labor Economics; Demography; Population Economics Books, Springer Nature

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This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from various industries and countries. Versandkosten:zzgl. Versandkosten.
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The Silver Market Phenomenon - Kohlbacher, Florian
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Kohlbacher, Florian:
The Silver Market Phenomenon - gebunden oder broschiert

2010, ISBN: 9783642143373

[ED: Gebunden], [PU: Springer Berlin], DE, Neuware, gewerbliches Angebot, 463, [GW: 876g], 2nd Edition, sofortueberweisung.de, PayPal, Banküberweisung

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Details zum Buch
The Silver Market Phenomenon

The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "graying market" or "silver market", the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.

Detailangaben zum Buch - The Silver Market Phenomenon


EAN (ISBN-13): 9783642143373
ISBN (ISBN-10): 3642143377
Gebundene Ausgabe
Erscheinungsjahr: 2010
Herausgeber: Springer-Verlag GmbH
463 Seiten
Gewicht: 0,876 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 11.03.2009 10:47:09
Buch zuletzt gefunden am 15.10.2018 10:02:46
ISBN/EAN: 9783642143373

ISBN - alternative Schreibweisen:
3-642-14337-7, 978-3-642-14337-3


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