2010, ISBN: 3642143377

Dies gilt insbesondere wenn eine ISBN durch den Verlag doppelt vergeben wurde. Im Einzelfall bzw. VORSICHT: AUFLAGE /EDITION KANN ABWEICHEN. Vielen Dank. Key lessons are drawn from a vari… Mehr…

Dies gilt insbesondere wenn eine ISBN durch den Verlag doppelt vergeben wurde. Im Einzelfall bzw. VORSICHT: AUFLAGE /EDITION KANN ABWEICHEN. Vielen Dank. Key lessons are drawn from a variety of industries and countries, including the lead market Japan. The Silver Market Phenomenon: Marketing and Innovation in the Aging SocietyEinbandHardbackAutor(en)Kohlbacher, Florian; Herstatt, CorneliusVerlagSpringer, BerlinAuflage2nd Ed.Ausgabe2010Formatangaben465 pages; XXXIV, 465 p.; 32 x 161 x 243 mmSpracheengISBN3642143377ISBN-13 / EAN9783540753308SchlagworteGeneration 50 plus, Innovationsmanagement, MarketingPreisEUR 64,19 (inkl. MwSt.)BITTE BEACHTEN: Artikel in hervorragendem neuwertigem Zustand, aus Kundenrücksendung. VORSICHT: AUFLAGE /EDITION KANN ABWEICHEN. In der Regel liefern wir die neueste, aktuelle Auflage. Bitte gegebenenfalls vor Bestellung anfragen. Vielen Dank.The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "graying market" or "silver market", the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.Hinweis: Auflage und/oder Erscheinungsjahr können im Buchkatalog von eBay unter Umständen von unseren Angeboten abweichen. Dies gilt insbesondere wenn eine ISBN durch den Verlag doppelt vergeben wurde. Im Einzelfall bzw. bei Bedarf bitte VOR Bestellung erfragen.Angaben zur Versandzeit stammen aus Standardeinstellung von ebay; Wir verschicken tagesaktuell; Sendungen unter 1 kg werden als Waren-/Büchersendung (Laufzeiten sind leider sehr unterschiedlich zwischen 2 und 14 Werktagen) verschickt, ab 1 Kg erfolgt der Versand über DPD.Falls Sie eine Bestellung dringend bzw. zu einem bestimmten Zeitpunkt benötigen, wählen Sie bitte immer die Versandart PAKETVERSAND (DPD Classic), ansonsten können wir die Lieferzeiten nicht garantieren.Artikel eingestellt mit dem w+h GmbH eBay-ServiceDaten- und Bilderhosting mit freundlicher Unterstützung von Buchfreund. (2023-09-24), Festpreisangebot, [LT: FixedPrice], EAN: 9783540753308, Publikationsname: The Silver Market Phenomenon Marketing and Innovation in the Agin, Sprache: Englisch, Format: 465 pages; XXXIV, 465 p.; 32 x 161 x 243 mm, Produktart: Hardback, Anzahl der Seiten: 465 pages, Gewicht: 876g, Fach: Wirtschaft, 2010<

2010, ISBN: 9783642143373

[ED: Gebunden], [PU: Springer Berlin], State-of-the-art innovation, product development, and marketing for aging customers With real-life examples from countries with a large "silver mark… Mehr…

[ED: Gebunden], [PU: Springer Berlin], State-of-the-art innovation, product development, and marketing for aging customers With real-life examples from countries with a large "silver market" such as Japan and from leading companiesSecond edition: 9 chapters replaced by new ones, complete update of the remaining content, with a stronger focus on marketing and innovation issues"From an in-depth global overview of the mature market, through design and product development for older consumers, to the marketing implications, this book has it all. With contributions from experts around the world, the book recognises that population ageing poses great challenges to industrialised and developing countries alike. Its well researched attention to detail means The Silver Market Phenomenon is a `must have´ for both practitioners and academics." (Kevin Lavery, Managing Director, Millennium, Founding Member and President, International Mature Marketing Network (IMMN), UK)"In the light of the global demographic shift, this book offers..., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 463, [GW: 910g], 2nd Edition, Banküberweisung, PayPal, Klarna-Sofortüberweisung<

2010, ISBN: 9783642143373

Marketing and Innovation in the Aging Society, Buch, Hardcover, 2nd ed. 2011, The current shift in demographics ? aging and shrinking populations ? in many countries around the world pres… Mehr…

Marketing and Innovation in the Aging Society, Buch, Hardcover, 2nd ed. 2011, The current shift in demographics ? aging and shrinking populations ? in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called ?graying market? or ?silver market?, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan. [PU: Springer Berlin], Seiten: 465, Springer Berlin, 2010<

2010, ISBN: 3642143377

[EAN: 9783642143373], Neubuch, [PU: Springer Berlin Heidelberg], ALTER GESELLSCHAFT, POLITIK, RECHT, WIRTSCHAFT MARKETING SOZIALMARKETING BEVÖLKERUNG DEMOGRAPHIE SOZIOLOGIE BEVÖLKERUNG, S… Mehr…

[EAN: 9783642143373], Neubuch, [PU: Springer Berlin Heidelberg], ALTER GESELLSCHAFT, POLITIK, RECHT, WIRTSCHAFT MARKETING SOZIALMARKETING BEVÖLKERUNG DEMOGRAPHIE SOZIOLOGIE BEVÖLKERUNG, SIEDLUNG, STADT ARBEIT (ALLGEMEIN) WIRTSCHAFTSPOLITIK KOMMUNIKATIVES HANDELN SERVICE (KUNDENDIE MANAGEMENT KUNDENDIENST, State-of-the-art innovation, product development, and marketing for aging customers With real-life examples from countries with a large silver market such as Japan and from leading companies Second edition: 9 chapters replaced by new ones., Books<