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Exhibit Marketing and Trade Show Intelligence : Successful Boothmanship and Booth Design - Klaus Solberg Söilen
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Exhibit Marketing and Trade Show Intelligence : Successful Boothmanship and Booth Design - gebunden oder broschiert

2013, ISBN: 3642367925

[EAN: 9783642367922], Neubuch, [SC: 0.0], [PU: Springer Berlin Heidelberg], ABSATZ / MARKETING; VERMARKTUNG; MEDIENMANAGEMENT; COMPETITIVEINTELLIGENCE; EVENTMARKETING; EXHIBITMARKETING; M… Mehr…

NEW BOOK. Versandkosten:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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Exhibit Marketing and Trade Show Intelligence - neues Buch

ISBN: 9783642367922

"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changi… Mehr…

Nr. 978-3-642-36792-2. Versandkosten:Worldwide free shipping, , DE. (EUR 0.00)
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Exhibit Marketing and Trade Show Intelligence / Successful Boothmanship and Booth Design / Klaus Solberg Söilen / Buch / Management for Professionals / HC runder Rücken kaschiert / XLI / Englisch - Solberg Söilen, Klaus
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Exhibit Marketing and Trade Show Intelligence / Successful Boothmanship and Booth Design / Klaus Solberg Söilen / Buch / Management for Professionals / HC runder Rücken kaschiert / XLI / Englisch - gebunden oder broschiert

2013

ISBN: 9783642367922

[ED: Gebunden], [PU: Springer Berlin], "Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve… Mehr…

Versandkosten:Versandkostenfrei, Versand nach Deutschland. (EUR 0.00) Buchbär
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Exhibit Marketing and Trade Show Intelligence: Successful Boothmanship and Booth Design (Management for Professionals) - gebunden oder broschiert

2013, ISBN: 9783642367922

150 Seiten Gebundene Ausgabe Eintrag/Stempel vorne im Buch, Artikel stammt aus Nichtraucherhaushalt! J11563 Versand D: 2,70 EUR Kategorien / Medienwissenschaft / Branchen & Berufe / Branc… Mehr…

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Exhibit Marketing and Trade Show Intelligence - Erstausgabe

2013, ISBN: 9783642367922

Gebundene Ausgabe

Successful Boothmanship and Booth Design, Buch, Hardcover, 2013, [PU: Springer Berlin], Springer Berlin, 2013

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Bibliographische Daten des bestpassenden Buches

Details zum Buch
Exhibit Marketing and Trade Show Intelligence

"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they'll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer's ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive Director Exhibit & Event Marketers Association (E2MA) "Dr.Klaus Solberg Soilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.

Detailangaben zum Buch - Exhibit Marketing and Trade Show Intelligence


EAN (ISBN-13): 9783642367922
ISBN (ISBN-10): 3642367925
Gebundene Ausgabe
Erscheinungsjahr: 2013
Herausgeber: Springer Berlin
150 Seiten
Gewicht: 0,424 kg
Sprache: Englisch

Buch in der Datenbank seit 2008-04-02T23:26:50+02:00 (Vienna)
Detailseite zuletzt geändert am 2024-01-30T10:33:35+01:00 (Vienna)
ISBN/EAN: 9783642367922

ISBN - alternative Schreibweisen:
3-642-36792-5, 978-3-642-36792-2
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: soilen, soil, sollberger, solberg, design industries association, berlin paul, hollensen
Titel des Buches: intelligence marketing, sho, show how, show what you know, exhibit design


Daten vom Verlag:

Autor/in: Klaus Solberg Söilen
Titel: Management for Professionals; Exhibit Marketing and Trade Show Intelligence - Successful Boothmanship and Booth Design
Verlag: Springer; Springer Berlin
150 Seiten
Erscheinungsjahr: 2013-06-25
Berlin; Heidelberg; DE
Gedruckt / Hergestellt in Niederlande.
Gewicht: 4,144 kg
Sprache: Englisch
82,49 € (DE)

BB; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Management; Competitive Intelligence; Event Marketing; Exhibit Marketing; Market Intelligence; Trade Shows; Media Management; Market Research/Competitive Intelligence; Marketing; Media Planning; Market Research and Competitive Intelligence; Marktforschung; BC; EA

This book serves as a  helpful resource for practitioners as well as students of event marketing. It focuses on successful boothmanship (software) and design (hardware) for trade shows. Companies are starting to realize the importance of trade shows not only as a place to convey or distribute, but also to gather and analyze information. Constantly emerging techniques are making this task easier and more important for companies to stay competitive, but adequate planning and organization still remains a challenge. The book largely focuses on the perspective of competitive intelligence, called Trade Show Intelligence, which emphasizes the importance of information gathering and analysis. A vast range of examples and cases support the main concepts presented. This books aims to assist the reader to successfully plan and organize trade shows. Students taking event marketing courses can use this work as a sourcebook for the principles of successful booth management.

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