2012, ISBN: 9783656248385

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,1 , European College of Business and … Mehr…

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,1 , European College of Business and Management (ECBM) London, language: English, abstract: This assignment deals with the concept of marketing communications based on the example of the German tour operator TUI (Tourism Union International). The company was established in 1986 and is now the German market leader in the sector of leisure travel. In the first part of this assignment the process of purchasing decisions in the light of consumer behaviour will be analysed. Then the changes in buying behaviour will be examined and their impact on TUI will be demonstrated. The second part discusses the respective steps of the planning process of an advertising campaign and its implementation on the tour operator. The assignment ends with a recommendation for the company, stressing different tools which can be integrated in the marketing communication mix. Buch (fremdspr.) Kerstin Schneider Taschenbuch, GRIN, 24.08.2012, GRIN, 2012<

2012, ISBN: 3656248389

[EAN: 9783656248385], Neubuch, [PU: GRIN Verlag], Druck auf Anfrage Neuware -Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, g… Mehr…

[EAN: 9783656248385], Neubuch, [PU: GRIN Verlag], Druck auf Anfrage Neuware -Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,1 , European College of Business and Management (ECBM) London, language: English, abstract: This assignment deals with the concept of marketing communications based on the example of the German tour operator TUI (Tourism Union International). The company was established in 1986 and is now the German market leader in the sector of leisure travel.In the first part of this assignment the process of purchasing decisions in the light of consumer behaviour will be analysed. Then the changes in buying behaviour will be examined and their impact on TUI will be demonstrated. The second part discusses the respective steps of the planning process of an advertising campaign and its implementation on the tour operator. The assignment ends with a recommendation for the company, stressing different tools which can be integrated in the marketing communication mix. 16 pp. Englisch, Books<

2012, ISBN: 9783656248385

GRIN Publishing, Paperback, 20 Seiten, Publiziert: 2012-08-24T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 9783656248385, 0.05 kg, Call Centre Management, Management, Business, Finance… Mehr…

GRIN Publishing, Paperback, 20 Seiten, Publiziert: 2012-08-24T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 9783656248385, 0.05 kg, Call Centre Management, Management, Business, Finance & Law, Subjects, Books, Brands & Corporate Identity, Sales & Marketing, Sales Techniques, GRIN Publishing, 2012<

ISBN: 3656248389

Gebundene Ausgabe

TUI and its Marketing Plan ab 13.99 € als Taschenbuch: 1. Auflage. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Werbun… Mehr…

TUI and its Marketing Plan ab 13.99 € als Taschenbuch: 1. Auflage. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Werbung, Marketing, GRIN Publishing<

2012, ISBN: 3656248389

2. Auflage Kartoniert / Broschiert, with dust cover 11, [PU:GRIN Verlag]