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Marketing Outside The Box - Katerina Zafirova
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Katerina Zafirova:
Marketing Outside The Box - neues Buch

ISBN: 9783656591535

ID: 9783656591535

Have you ever asked yourself how often you happen to zap through the TV channels during a commercial break trying to escape the information flood with only one thought in mind: `Help, commercials!` As Ty Montague claims, `advertising is the business of interrupting what people are interested in with a commercial message about something they are not interested in.` And this is true - today`s consumer is bored to death by all the conventional publicity messages he is exposed to in his everyday life. What is more, advertising nowadays is increasingly perceived as a burden which forces consumers to try to avoid it as much as possible. Because individuals are continually faced with the well-known marketing tools, their activating and persuasive impacts start to decrease and lead to wear-out effects. This trend presents marketers with an uneasy challenge - they have to fight with their competitors and win the consumer`s attention without being intrusive. This, however, might turn out to be a difficult task because it involves a high advertising budget. Marketing Outside The Box: Have you ever asked yourself how often you happen to zap through the TV channels during a commercial break trying to escape the information flood with only one thought in mind: `Help, commercials!` As Ty Montague claims, `advertising is the business of interrupting what people are interested in with a commercial message about something they are not interested in.` And this is true - today`s consumer is bored to death by all the conventional publicity messages he is exposed to in his everyday life. What is more, advertising nowadays is increasingly perceived as a burden which forces consumers to try to avoid it as much as possible. Because individuals are continually faced with the well-known marketing tools, their activating and persuasive impacts start to decrease and lead to wear-out effects. This trend presents marketers with an uneasy challenge - they have to fight with their competitors and win the consumer`s attention without being intrusive. This, however, might turn out to be a difficult task because it involves a high advertising budget. BUSINESS & ECONOMICS / Marketing / General, GRIN Verlag

Neues Buch Rheinberg-Buch.de
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Marketing Outside the Box als eBook Download von K. Hristomirova - K. Hristomirova
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K. Hristomirova:
Marketing Outside the Box als eBook Download von K. Hristomirova - neues Buch

ISBN: 9783656591535

ID: 713688968

Marketing Outside the Box: K. Hristomirova Marketing Outside the Box: K. Hristomirova eBooks > Wirtschaft, GRIN Publishing

Neues Buch Hugendubel.de
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Marketing Outside the Box - K. Hristomirova
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K. Hristomirova:
Marketing Outside the Box - Erstausgabe

2014, ISBN: 9783656591535

ID: 29208407

[ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: GRIN Verlag]

Neues Buch Lehmanns.de
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K. Hristomirova: Marketing Outside the Box
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K. Hristomirova: Marketing Outside the Box - neues Buch

ISBN: 9783656591535

ID: 661051402

eBooks > Wirtschaft

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