2014, ISBN: 9783656591535

Bachelor Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Cologne University of Applied Sc… Mehr…

Bachelor Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Cologne University of Applied Sciences, language: English, abstract: Have you ever asked yourself how often you happen to zap through the TV channels during a commercial break trying to escape the information flood with only one thought in mind: Help, commercials!? As Ty Montague claims, advertising is the business of interrupting what people are interested in with a commercial message about something they are not interested in. And this is true todays consumer is bored to death by all the conventional publicity messages he is exposed to in his everyday life. What is more, advertising nowadays is increasingly perceived as a burden which forces consumers to try to avoid it as much as possible. Because individuals are continually faced with the well-known marketing tools, their activating and persuasive impacts start to decrease and lead to wear-out effects. This trend presents marketers with an uneasy challenge - they have to fight with their competitors and win the consumers attention without being intrusive. This, however, might turn out to be a difficult task because it involves a high advertising budget. Bachelor Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Cologne University of Applied Sciences, language: English, abstract: Have you ever asked yourself how often you happen to zap through the TV channels during a commercial break trying to ... eBook ePUB 10.02.2014 eBooks>Fremdsprachige eBooks>Englische eBooks>Ratgeber & Freizeit>Business & Karriere, GRIN, .201<

2014, ISBN: 9783656591535

Bachelor Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Cologne University of Applied Sciences, language: English, abstr… Mehr…

Bachelor Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Cologne University of Applied Sciences, language: English, abstract: Have you ever asked yourself how often you happen to zap through the TV channels during a commercial break trying to escape the information flood with only one thought in mind: 'Help, commercials!'? As Ty Montague claims, 'advertising is the business of interrupting what people are interested in with a commercial message about something they are not interested in.' And this is true - today's consumer is bored to death by all the conventional publicity messages he is exposed to in his everyday life. What is more, advertising nowadays is increasingly perceived as a burden which forces consumers to try to avoid it as much as possible. Because individuals are continually faced with the well-known marketing tools, their activating and persuasive impacts start to decrease and lead to wear-out effects. This trend presents marketers with an uneasy challenge - they have to fight with their competitors and win the consumer's attention without being intrusive. This, however, might turn out to be a difficult task because it involves a high advertising budget. eBook Katerina Zafirova ePUB, GRIN, 10.02.2014, GRIN, 2014<

2014, ISBN: 9783656591535

Bachelor Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Cologne University of Applied Sciences, language: English, abstr… Mehr…

Bachelor Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Cologne University of Applied Sciences, language: English, abstract: Have you ever asked yourself how often you happen to zap through the TV channels during a commercial break trying to escape the information flood with only one thought in mind: 'Help, commercials!'? As Ty Montague claims, 'advertising is the business of interrupting what people are interested in with a commercial message about something they are not interested in.' And this is true - today's consumer is bored to death by all the conventional publicity messages he is exposed to in his everyday life. What is more, advertising nowadays is increasingly perceived as a burden which forces consumers to try to avoid it as much as possible. Because individuals are continually faced with the well-known marketing tools, their activating and persuasive impacts start to decrease and lead to wear-out effects. This trend presents marketers with an uneasy challenge - they have to fight with their competitors and win the consumer's attention without being intrusive. This, however, might turn out to be a difficult task because it involves a high advertising budget. eBook Katerina Zafirova 10.02.2014, GRIN, GRIN<

2014, ISBN: 9783656591535

eBooks, eBook Download (EPUB,PDF), 1. Auflage, [PU: GRIN Publishing], GRIN Publishing, 2014

2014, ISBN: 9783656591535

[ED: 1], 1. Auflage, eBook Download (PDF), eBooks, [PU: GRIN Publishing]