ISBN: 3659174394

[EAN: 9783659174391], Neubuch, [PU: LAP LAMBERT Academic Publishing], P. SANTHI,MARKETING, Paperback. 304 pages. Dimensions: 8.7in. x 5.9in. x 0.7in.India has emerged as the largest produ… Mehr…

[EAN: 9783659174391], Neubuch, [PU: LAP LAMBERT Academic Publishing], P. SANTHI,MARKETING, Paperback. 304 pages. Dimensions: 8.7in. x 5.9in. x 0.7in.India has emerged as the largest producer of milk in the world with the most successful developmental programmes based on the principles of co-operation. The milk market in India is predominantly in the unorganised sector and is fragmented which handle comparatively small quantity of raw milk. They are the biggest challenge to the organised dairy industry comprises of government, co-operative and the private dairies who market branded pasteurised milk. Marketing of branded pasteurised milk is different when compared to other consumer goods due to product characteristics, variants, usage patterns, consumer perceptions and behaviour, distribution practices and retailers profile. To reap the benefits gone into the efforts of dairy development, it has to shift its focus on marketing efforts for which understanding of consumer behaviour forms the basis. Of all the market segments, the urban household segment provides a stable market with respect to demand for fluid milk. This book will be useful to dairy co-operative societies, private sector dairy firms, marketers of fluid milk, government, policymakers and scholars to work towards strengthening and developing fluid milk market. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN.<

ISBN: 9783659174391

India has emerged as the largest producer of milk in the world with the most successful developmental programmes based on the principles of co-operation. The milk market in India is predo… Mehr…

India has emerged as the largest producer of milk in the world with the most successful developmental programmes based on the principles of co-operation. The milk market in India is predominantly in the unorganised sector and is fragmented which handle comparatively small quantity of raw milk. They are the biggest challenge to the organised dairy industry comprises of government, co-operative and the private dairies who market branded pasteurised milk. Marketing of branded pasteurised milk is different when compared to other consumer goods due to product characteristics, variants, usage patterns, consumer perceptions and behaviour, distribution practices and retailers profile. To reap the benefits gone into the efforts of dairy development, it has to shift its focus on marketing efforts for which understanding of consumer behaviour forms the basis. Of all the market segments, the urban household segment provides a stable market with respect to demand for fluid milk. This book will be useful to dairy co-operative societies, private sector dairy firms, marketers of fluid milk, government, policymakers and scholars to work towards strengthening and developing fluid milk market. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing<

2012, ISBN: 3659174394

[EAN: 9783659174391], Neubuch, [PU: LAP LAMBERT Academic Publishing], WIRTSCHAFT WERBUNG MARKETING CONSUMER BEHAVIOUR LOGIT MODEL UNORGANIZED SECTOR FLUID MILK BRANDED PASTURISED TONED ST… Mehr…

[EAN: 9783659174391], Neubuch, [PU: LAP LAMBERT Academic Publishing], WIRTSCHAFT WERBUNG MARKETING CONSUMER BEHAVIOUR LOGIT MODEL UNORGANIZED SECTOR FLUID MILK BRANDED PASTURISED TONED STANDARDIZED FULL CREAM UNBRANDED UNPASTURISED COW MIK BUFFALO MARKET ORGANIZED, Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Santhi P.Dr. P. Santhi, an Associate Professor in the Department of Commerce in Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, India, had doctorate in the area of consumer behaviour. She has pub., Books<

2012, ISBN: 9783659174391

[ED: Kartoniert / Broschiert], [PU: LAP LAMBERT Academic Publishing], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Santh… Mehr…

[ED: Kartoniert / Broschiert], [PU: LAP LAMBERT Academic Publishing], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Santhi P.Dr. P. Santhi, an Associate Professor in the Department of Commerce in Avinashilingam Institute for Home Science and Higher Education fo, DE, [SC: 0.00], Neuware, gewerbliches Angebot, Taschenbuch, 304, [GW: 471g], Auflage, Banküberweisung, PayPal<

2012, ISBN: 3659174394

Kartoniert / Broschiert, mit Schutzumschlag neu, [PU:LAP Lambert Academic Publishing]