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Hedonic, Rational, & Influential Factors on Adoption Intentions - Eiman Negm, Passent Tantawi, Farid El-Sahn
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Eiman Negm, Passent Tantawi, Farid El-Sahn:
Hedonic, Rational, & Influential Factors on Adoption Intentions - Taschenbuch

2013, ISBN: 3659369462

Paperback, [EAN: 9783659369469], LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Book, [PU: LAP LAMBERT Academic Publishing], 2013-03-15, LAP LAMBERT Academic Publishing, 942404, Psychology & Counseling, 942406, Adolescent Psychology, 942414, Applied Psychology, 15852531, By Topic, 942416, Child Psychology, 942426, Clinical Psychology, 15852801, Cognitive, 942428, Counseling, 942436, Creativity & Genius, 942438, Developmental Psychology, 942442, Education & Training, 15852811, Ethnopsychology, 942444, Experimental Psychology, 942446, Forensic Psychology, 942450, History, 942452, Hypnosis, 15852821, Industrial Psychology, 942454, Logotherapy, 51224011, Medicine & Psychology, 942456, Mental Illness, 15852441, Movements, 942440, Neuropsychology, 942460, Occupational & Organizational, 942462, Pathologies, 942464, Personality, 15852431, Philosophy of Psychology, 51225011, Physical Illness & Psychiatry, 942466, Physiological Aspects, 942470, Psychoanalysis, 51223011, Psychobiology, 942472, Psychopharmacology, 51226011, Psychosomatic Medicine, 942474, Psychotherapy, TA & NLP, 942476, Reference, 942478, Research, 942480, Sexuality, 942492, Social Psychology & Interactions, 942494, Statistics, 942496, Suicide, 942498, Testing & Measurement, 942402, Health, Fitness & Dieting, 927726, Subjects, 916520, Books

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Hedonic, Rational, & Influential Factors on Adoption Intentions - Farid El-Sahn#Passent Tantawi#Eiman Negm
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Farid El-Sahn#Passent Tantawi#Eiman Negm:
Hedonic, Rational, & Influential Factors on Adoption Intentions - neues Buch

2013, ISBN: 9783659369469

ID: 796330876

New products are important for competing in today´s markets. Innovation is a major success factor for any organization. It distinctively provides companies with vitality and differentiation. This research laid out the findings prior academic studies towards innovation, novel fast moving consumer goods (FMCG), and consumers´ adoption process. Subsequently, this study measured the impact of various hedonic, rational, and influential components on consumers´ attitude formation and adoption intention towards innovative FMCG in Egypt. Quantitative research was conducted with a descriptive purpose to obtain the needed insights. The primary data collection was through administrated questionnaires. The aim was to determine and portray the Egyptian consumers´ feelings and the characteristics concerning innovative FMCG. It described the nature and importance of the variables under each components (hedonic, rational, and influential factors) related to the formation of the consumers´ mindsets which impacts their adoption intentions. The variables are examined using pre-formulated hypotheses. Hedonic, Rational, & Influential Factors on Adoption Intentions Buch (dtsch.) Taschenbuch 20.03.2013 Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing, .201

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Hedonic, Rational, & Influential Factors on Adoption Intentions - Farid El-Sahn#Passent Tantawi#Eiman Negm
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Farid El-Sahn#Passent Tantawi#Eiman Negm:
Hedonic, Rational, & Influential Factors on Adoption Intentions - neues Buch

ISBN: 9783659369469

ID: 117191586

New products are important for competing in today´s markets. Innovation is a major success factor for any organization. It distinctively provides companies with vitality and differentiation. This research laid out the findings prior academic studies towards innovation, novel fast moving consumer goods (FMCG), and consumers´ adoption process. Subsequently, this study measured the impact of various hedonic, rational, and influential components on consumers´ attitude formation and adoption intention towards innovative FMCG in Egypt. Quantitative research was conducted with a descriptive purpose to obtain the needed insights. The primary data collection was through administrated questionnaires. The aim was to determine and portray the Egyptian consumers´ feelings and the characteristics concerning innovative FMCG. It described the nature and importance of the variables under each components (hedonic, rational, and influential factors) related to the formation of the consumers´ mindsets which impacts their adoption intentions. The variables are examined using pre-formulated hypotheses. Hedonic, Rational, & Influential Factors on Adoption Intentions Buch (dtsch.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing

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Hedonic, Rational, & Influential Factors on Adoption Intentions - Eiman Negm, Passent Tantawi, Farid El-Sahn
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Eiman Negm, Passent Tantawi, Farid El-Sahn:
Hedonic, Rational, & Influential Factors on Adoption Intentions - Taschenbuch

2013, ISBN: 3659369462

Paperback, [EAN: 9783659369469], LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Book, [PU: LAP LAMBERT Academic Publishing], 2013-03-15, LAP LAMBERT Academic Publishing, New products are important for competing in today's markets. Innovation is a major success factor fo...., 276348, Psychology & Psychiatry, 496516, Applied Psychology, 276355, Cognition & Cognitive Psychology, 276371, Experimental Psychology, 496512, History & Philosophy, 276397, Methodology, 276394, Neuropsychology, 276388, Pathological Psychology, 496510, Popular Psychology, 270948, Psychiatry, 276377, Reference, 496514, Schools of Thought, 496518, Social & Developmental Psychology, 496522, Specific Topics, 74, Health, Family & Lifestyle, 1025612, Subjects, 266239, Books

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Hedonic, Rational, & Influential Factors on Adoption Intentions - Negm Eiman, and Tantawi Passent, and El-Sahn Farid
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Negm Eiman, and Tantawi Passent, and El-Sahn Farid:
Hedonic, Rational, & Influential Factors on Adoption Intentions - Taschenbuch

2013, ISBN: 9783659369469

ID: 12284804371

Trade paperback, New., Trade paperback (US). Glued binding. 188 p. Contains: Illustrations, black & white., [PU: LAP Lambert Academic Publishing]

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