2010, ISBN: 3790825492

[EAN: 9783790825497], Neubuch, [PU: Physica-Verlag HD], BRANDING; CHINA; GLOBALBRANDS; HAIER; LENOVO; MARKETING; STRATEGY, nach der Bestellung gedruckt Neuware - China is certainly doing … Mehr…

[EAN: 9783790825497], Neubuch, [PU: Physica-Verlag HD], BRANDING; CHINA; GLOBALBRANDS; HAIER; LENOVO; MARKETING; STRATEGY, nach der Bestellung gedruckt Neuware - China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those 'economic miracles' which have brought Germany, Japan, and the South East Asian Tigers into the top-league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a 'passive' role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing. 380 pp. Englisch, Books<

2010, ISBN: 3790825492

[EAN: 9783790825497], Neubuch, [PU: Physica-Verlag HD], BRANDING; CHINA; GLOBALBRANDS; HAIER; LENOVO; MARKETING; STRATEGY, nach der Bestellung gedruckt Neuware -China is certainly doing i… Mehr…

[EAN: 9783790825497], Neubuch, [PU: Physica-Verlag HD], BRANDING; CHINA; GLOBALBRANDS; HAIER; LENOVO; MARKETING; STRATEGY, nach der Bestellung gedruckt Neuware -China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those 'economic miracles' which have brought Germany, Japan, and the South East Asian Tigers into the top-league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a 'passive' role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing. 380 pp. Englisch, Books<

2010, ISBN: 9783790825497

Physica, Taschenbuch, Auflage: Softcover reprint of hardcover 1st ed. 2008, 380 Seiten, Publiziert: 2010-10-19T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 85 black & white illustratio… Mehr…

Physica, Taschenbuch, Auflage: Softcover reprint of hardcover 1st ed. 2008, 380 Seiten, Publiziert: 2010-10-19T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 85 black & white illustrations, 41 black, 1.28 kg, Recht, Kategorien, Bücher, Führung & Personalmanagement, Management, Business & Karriere, Branding, Marketing & Verkauf, Marketing allgemein, Marktforschung, Unternehmerin, Finanzwirtschaft, Fachbücher, Physica, 2010<

2010, ISBN: 9783790825497

Physica, Taschenbuch, Auflage: Softcover reprint of hardcover 1st ed. 2008, 380 Seiten, Publiziert: 2010-10-19T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 85 black & white illustratio… Mehr…

Physica, Taschenbuch, Auflage: Softcover reprint of hardcover 1st ed. 2008, 380 Seiten, Publiziert: 2010-10-19T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 85 black & white illustrations, 41 black, 1.28 kg, Recht, Kategorien, Bücher, Führung & Personalmanagement, Management, Business & Karriere, Branding, Marketing & Verkauf, Marketing allgemein, Marktforschung, Unternehmerin, Finanzwirtschaft, Fachbücher, Physica, 2010<

2010, ISBN: 3790825492

Gebundene Ausgabe

Softcover reprint of hardcover 1st ed. 2008 Kartoniert / Broschiert Marketing und Vertrieb, China; GlobalBrands; marketing; strategy; Branding; Lenovo; Haier, mit Schutzumschlag 11, [PU… Mehr…

Softcover reprint of hardcover 1st ed. 2008 Kartoniert / Broschiert Marketing und Vertrieb, China; GlobalBrands; marketing; strategy; Branding; Lenovo; Haier, mit Schutzumschlag 11, [PU:Physica-Verlag HD; Physica]<