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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - Roxana Codita
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ISBN: 9783834925961

ID: 978383492596

This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. Roxana Codita, Books, Business and Finance, Marketing and Sales, Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe Books>Business and Finance>Marketing and Sales, Gabler Verlag

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Roxana Codita:
Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe (Paperback) - Taschenbuch

2010, ISBN: 3834925969

ID: 17668560074

[EAN: 9783834925961], Neubuch, [PU: Springer Fachmedien Wiesbaden, Germany], Language: English . Brand New Book ***** Print on Demand *****.This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.

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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - Roxana Codita
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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - Taschenbuch

ISBN: 9783834925961

ID: 9783834925961

Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe Contingency-Factors-of-Marketing-Mix-Standardization~~Roxana-Codita Business>Marketing Strategies>Marketing Strategies Paperback, Gabler Verlag

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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - Roxana Codita
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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - Taschenbuch

ISBN: 9783834925961

ID: 9783834925961-U

Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe Contingency-Factors-of-Marketing-Mix-Standardization~~Roxana-Codita Business>Marketing Strategies>Marketing Strategies Paperback, Gabler Verlag

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Contingency Factors of Marketing-Mix Standardization - neues Buch

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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe (Applied Marketing Science/Angewandte Marketingforschung)

:This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. The newly developed measure exhibits satisfactory levels of reliability, face, convergent and discriminant validity, while further research is required to establish the construct's nomological validity. Findings reveal that German consumer goods companies adopt a high degree of marketing-mix standardization in Central and Eastern Europe, with product and promotion being the most standardized elements.

Detailangaben zum Buch - Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe (Applied Marketing Science/Angewandte Marketingforschung)


EAN (ISBN-13): 9783834925961
ISBN (ISBN-10): 3834925969
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: Gabler, Betriebswirt.-Vlg
312 Seiten
Gewicht: 0,488 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 09.04.2007 22:40:40
Buch zuletzt gefunden am 25.10.2017 13:21:59
ISBN/EAN: 9783834925961

ISBN - alternative Schreibweisen:
3-8349-2596-9, 978-3-8349-2596-1


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