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The Dynamics of Sponsorship : Leveraging Brand Equity in Postmodern Markets - Edin Güçlü Sözer
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Edin Güçlü Sözer:

The Dynamics of Sponsorship : Leveraging Brand Equity in Postmodern Markets - Taschenbuch

2010, ISBN: 3838355652

[EAN: 9783838355658], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - A newly popular member of the integrated marketing co… Mehr…

NEW BOOK. Versandkosten: EUR 10.01 AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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The Dynamics of Sponsorship: Leveraging Brand Equity in Postmodern Markets [Soft Cover ] - Sözer, Dr. Edin Güçlü
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Sözer, Dr. Edin Güçlü:

The Dynamics of Sponsorship: Leveraging Brand Equity in Postmodern Markets [Soft Cover ] - Taschenbuch

2010, ISBN: 3838355652

[EAN: 9783838355658], Neubuch, [PU: LAP Lambert Academic Publishing], Books

NEW BOOK. Versandkosten: EUR 15.80 booksXpress, Freehold, NJ, U.S.A. [71410708] [Rating: 4 (von 5)]
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Sözer, Dr. Edin Güçlü:
The Dynamics of Sponsorship: Leveraging Brand Equity in Postmodern Markets - Taschenbuch

ISBN: 9783838355658

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book., 2.5

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The Dynamics of Sponsorship - Szer, Edin
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Szer, Edin:
The Dynamics of Sponsorship - Taschenbuch

2010, ISBN: 3838355652

[EAN: 9783838355658], Neubuch, [PU: LAP Lambert Academic Publishing 2010-07], Books

NEW BOOK. Versandkosten: EUR 8.83 Chiron Media, Wallingford, United Kingdom [55661942] [Rating: 5 (von 5)]
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Dr Edin Szer:
The Dynamics of Sponsorship - neues Buch

ISBN: 9783838355658

New., 6

Versandkosten: EUR 11.95 The Saint Bookstore

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Details zum Buch
The Dynamics of Sponsorship: Leveraging Brand Equity in Postmodern Markets

A newly popular member of the integrated marketing communications strategy is the sponsorship of events. Currently, sponsorship activities hold an important share in overall communication budget of brands. This trend also increases the expectations on the return and financial contribution of these investments. This book provides a comprehensive analysis of sponsorship dynamics as well as the exploration of the relationship between sponsorship and customer based brand equity (CBBE). The book explains the details of the research study which measures the effects of sponsorship involvement on CBBE and provides a discussion on the results of the research together with the explanation of implications for brand managers. The comprehensive analysis of sponsorship dynamics and the theoretical model developed make this book a valuable source of information for both researchers and brand managers. For researchers, the book opens a gate for further research to explore the effects of sponsorship on consumer behavior. For brand managers, it provides a guide for getting effective results in sponsorship involvement as well as to increase the return on these investments.

Detailangaben zum Buch - The Dynamics of Sponsorship: Leveraging Brand Equity in Postmodern Markets


EAN (ISBN-13): 9783838355658
ISBN (ISBN-10): 3838355652
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: LAP Lambert Academic Publishing

Buch in der Datenbank seit 2007-05-21T10:40:19+02:00 (Vienna)
Detailseite zuletzt geändert am 2023-07-27T21:28:24+02:00 (Vienna)
ISBN/EAN: 9783838355658

ISBN - alternative Schreibweisen:
3-8383-5565-2, 978-3-8383-5565-8
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: güclü, edin
Titel des Buches: sponsorship, dynamics


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