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DEVELOPMENT OF EFFECTIVE COMMUNICATION STRATEGY - Goltsman, Aleksandr
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Goltsman, Aleksandr:
DEVELOPMENT OF EFFECTIVE COMMUNICATION STRATEGY - Taschenbuch

2010, ISBN: 3838373839, Lieferbar binnen 4-6 Wochen Versandkosten:Versandkostenfrei innerhalb der BRD

ID: 9783838373836

Internationaler Buchtitel. In englischer Sprache. Verlag: LAP Lambert Acad. Publ. Paperback, 88 Seiten, L=221mm, B=151mm, H=12mm, Gew.=149gr, [GR: 17860 - HC/Wirtschaft/Werbung, Marketing], Kartoniert/Broschiert, Klappentext: This master thesis has been developed to help NGO "Swedish Society of Hand Weaving"("Riksföreningen För Handvävning"), to promote the hand weaving tradition among the younger segments. The work consisted of developing a communication strategy that fit the organisation resources and at the same time effectively promote hand weaving among the target group. The author of this paper approached by the organisation concerning the high average age of its members, of which most are above 50 years of age. It is feared that the ancient tradition of hand weaving will fade out with its members. The organisation has requested assistance in devising a new or revised market strategy, aiming at expanding and increasing the current base of members and especially attracting young members with ages between 17 and 35 years. The author tries to demonstrate how at the contemporary stage of evolution of social marketing the publicly significant information regarding a chosen company may be represented in the framework of a strictly formulated efficient communication system with a target audience. This master thesis has been developed to help NGO "Swedish Society of Hand Weaving"("Riksföreningen För Handvävning"), to promote the hand weaving tradition among the younger segments. The work consisted of developing a communication strategy that fit the organisation resources and at the same time effectively promote hand weaving among the target group. The author of this paper approached by the organisation concerning the high average age of its members, of which most are above 50 years of age. It is feared that the ancient tradition of hand weaving will fade out with its members. The organisation has requested assistance in devising a new or revised market strategy, aiming at expanding and increasing the current base of members and especially attracting young members with ages between 17 and 35 years. The author tries to demonstrate how at the contemporary stage of evolution of social marketing the publicly significant information regarding a chosen company may be represented in the framework of a strictly formulated efficient communication system with a target audience.

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Development of Effective Communication Srategy - Aleksandr Goltsman
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ISBN: 9783838373836

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This master thesis has been developed to help NGO "Swedish Society of Hand Weaving"("Riksföreningen För Handvävning"), to promote the hand weaving tradition among the younger segments. The work consisted of developing a communication strategy that fit the organisation resources and at the same time effectively promote hand weaving among the target group. The author of this paper approached by the organisation concerning the high average age of its members, of which most are above 50 years of age. It is feared that the ancient tradition of hand weaving will fade out with its members. The organisation has requested assistance in devising a new or revised market strategy, aiming at expanding and increasing the current base of members and especially attracting young members with ages between 17 and 35 years. The author tries to demonstrate how at the contemporary stage of evolution of social marketing the publicly significant information regarding a chosen company may be represented in the framework of a strictly formulated efficient communication system with a target audience. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing

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Development of Effective Communication Srategy - Goltsman, Aleksandr
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ID: t06823n4V265T565TV5343T5

This master thesis has been developed to help NGO "Swedish Society of Hand Weaving"("Riksföreningen För Handvävning"), to promote the hand weaving tradition among the younger segments. The work consisted of developing a communication strategy that fit the organisation resources and at the same time effectively promote hand weaving among the target group. The author of this paper approached by the organisation concerning the high average age of its members, of which most are above 50 years of age. It is feared that the ancient tradition of hand weaving will fade out with its members. The organisation has requested assistance in devising a new or revised market strategy, aiming at expanding and increasing the current base of members and especially attracting young members with ages between 17 and 35 years. The author tries to demonstrate how at the contemporary stage of evolution of social marketing the publicly significant information regarding a chosen company may be represented in the framework of a strictly formulated efficient communication system with a target audience., [PU: LAP Lambert Academic Publishing], [CT: Varia]

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Development of Effective Communication Srategy - Aleksandr Goltsman
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Development of Effective Communication Srategy - neues Buch

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This master thesis has been developed to help NGO Swedish Society of Hand Weaving(Riksföreningen För Handvävning), to promote the hand weaving tradition among the younger segments. The work consisted of developing a communication strategy that fit the organisation resources and at the same time effectively promote hand weaving among the target group. The author of this paper approached by the organisation concerning the high average age of its members, of which most are above 50 years of age. It is feared that the ancient tradition of hand weaving will fade out with its members. The organisation has requested assistance in devising a new or revised market strategy, aiming at expanding and increasing the current base of members and especially attracting young members with ages between 17 and 35 years. The author tries to demonstrate how at the contemporary stage of evolution of social marketing the publicly significant information regarding a chosen company may be represented in the framework of a strictly formulated efficient communication system with a target audience. Buch / Broschur

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DEVELOPMENT OF EFFECTIVE COMMUNICATION STRATEGY - Goltsman, Aleksandr
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Goltsman, Aleksandr:
DEVELOPMENT OF EFFECTIVE COMMUNICATION STRATEGY - Taschenbuch

2010, ISBN: 3838373839

Gebundene Ausgabe, ID: 8346442

NGO Riksföreningen För Handvävning - Buch, gebundene Ausgabe, 88 S., Beilagen: Paperback, Erschienen: 2010 LAP Lambert Acad. Publ.

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Details zum Buch
DEVELOPMENT OF EFFECTIVE COMMUNICATION STRATEGY

This master thesis has been developed to help NGO "Swedish Society of Hand Weaving"("Riksföreningen För Handvävning"), to promote the hand weaving tradition among the younger segments. The work consisted of developing a communication strategy that fit the organisation resources and at the same time effectively promote hand weaving among the target group. The author of this paper approached by the organisation concerning the high average age of its members, of which most are above 50 years of age. It is feared that the ancient tradition of hand weaving will fade out with its members. The organisation has requested assistance in devising a new or revised market strategy, aiming at expanding and increasing the current base of members and especially attracting young members with ages between 17 and 35 years. The author tries to demonstrate how at the contemporary stage of evolution of social marketing the publicly significant information regarding a chosen company may be represented in the framework of a strictly formulated efficient communication system with a target audience.

Detailangaben zum Buch - DEVELOPMENT OF EFFECTIVE COMMUNICATION STRATEGY


EAN (ISBN-13): 9783838373836
ISBN (ISBN-10): 3838373839
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: LAP Lambert Acad. Publ.
88 Seiten
Gewicht: 0,149 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 21.10.2008 22:19:00
Buch zuletzt gefunden am 20.11.2016 15:39:55
ISBN/EAN: 9783838373836

ISBN - alternative Schreibweisen:
3-8383-7383-9, 978-3-8383-7383-6


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