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Media Uses Readers'' Activity in NewspaperUse Behaviour - Taschenbuch

2010, ISBN: 3838379896

[EAN: 9783838379890], Neubuch, [PU: LAP LAMBERT Academic Publishing], New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established selle… Mehr…

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Media Uses - Taschenbuch

ISBN: 3838379896

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Media Uses - Taschenbuch

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ISBN: 3838379896

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Media Uses: Readers'' Activity in Newspaper-Use Behaviour - Taschenbuch

2010, ISBN: 3838379896

[EAN: 9783838379890], Neubuch, [PU: LAP LAMBERT Academic Publishing 2010-07-13], Books

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Media Uses Readers'' Activity in Newspaper-Use Behaviour - neues Buch

2013, ISBN: 3838379896

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Details zum Buch
Media Uses
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Audience activity in media-use behaviour is one of the most important areas of mass communication research. Scholars have been taking greater interest in studying it for quite long. Researchers have identified various social and psychological factors that presumably make media consumers active in their media consumption. This book provides some distinct scientific findings on the determinants of activity of newspaper readers in the Pakistani society. In addition to psychological factors the book sheds light on cultural and social perspectives of readers of daily newspapers in relation to their activity media uses. In fact, Pakistani society shows very little social, cultural, economic, and political resemblance with the Western World where the phenomenon of audience activity has mainly been explored.

Detailangaben zum Buch - Media Uses


EAN (ISBN-13): 9783838379890
ISBN (ISBN-10): 3838379896
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: LAP Lambert Acad. Publ.
204 Seiten
Gewicht: 0,320 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 2010-10-16T21:12:53+02:00 (Vienna)
Detailseite zuletzt geändert am 2021-11-05T07:37:14+01:00 (Vienna)
ISBN/EAN: 9783838379890

ISBN - alternative Schreibweisen:
3-8383-7989-6, 978-3-8383-7989-0


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