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Role of CSR to create positive positioning in country branding  The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan - Din, Ishtiaq Ahmad
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2010, ISBN: 9783838387420

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Role of CSR to create positive positioning in country branding  The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan - Din, Ishtiaq Ahmad
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Din, Ishtiaq Ahmad:

Role of CSR to create positive positioning in country branding The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan - Taschenbuch

2010, ISBN: 9783838387420

[ED: Taschenbuch], [PU: LAP Lambert Acad. Publ.], There are many factors involve to create soft image of a country, but one factor which countries are not considering as a part of country… Mehr…

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Role of CSR to create positive positioning in country branding  The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan - Din, Ishtiaq Ahmad
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Din, Ishtiaq Ahmad:
Role of CSR to create positive positioning in country branding The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan - Taschenbuch

2010

ISBN: 9783838387420

[ED: Taschenbuch], [PU: LAP Lambert Acad. Publ.], There are many factors involve to create soft image of a country, but one factor which countries are not considering as a part of country… Mehr…

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Role of CSR to create positive positioning in country branding  The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan - Din, Ishtiaq Ahmad
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Din, Ishtiaq Ahmad:
Role of CSR to create positive positioning in country branding The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan - Taschenbuch

2010, ISBN: 9783838387420

[ED: Taschenbuch], [PU: LAP Lambert Acad. Publ.], There are many factors involve to create soft image of a country, but one factor which countries are not considering as a part of country… Mehr…

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2010, ISBN: 9783838387420

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Details zum Buch
Role of CSR to create positive positioning in country branding

There are many factors involve to create soft image of a country, but one factor which countries are not considering as a part of country's branding strategy is Corporate Social Responsibility. The purpose of our thesis to focus on relationship between CSR and country branding that how CSR helps to create soft image of a country. We also investigated the case of Pakistan that how CSR can play a role in branding Pakistan. As a result of our research we presented a model of relationship between CSR and country branding in general. Then we also presented a customize model for Pakistan. We have interpreted and analyzed the collected data together with the theories and thereafter drawn the conclusion that CSR is successfully adopted by many countries but not considered as part of country branding. As it is having vital role creating soft image of a country by having positive impact on society and environment, so it must be a part of country's branding program. To achieve this target, close collaboration of government and corporate sector is necessary.

Detailangaben zum Buch - Role of CSR to create positive positioning in country branding


EAN (ISBN-13): 9783838387420
ISBN (ISBN-10): 3838387422
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: LAP Lambert Acad. Publ.
92 Seiten
Gewicht: 0,153 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 2011-07-04T06:43:42+02:00 (Vienna)
Detailseite zuletzt geändert am 2020-07-20T08:29:40+02:00 (Vienna)
ISBN/EAN: 9783838387420

ISBN - alternative Schreibweisen:
3-8383-8742-2, 978-3-8383-8742-0


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