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ISBN: 9783838388748

Innovating is challenging: creative and appealing ideas have to become marketable products. In this competitive context designers´ role is becoming more and more fundamental and complex. … Mehr…

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Addressing the innovation challenge: insights and strategies - Taschenbuch

2010, ISBN: 9783838388748

Innovating is challenging: creative and appealing ideas have to become marketable products. In this competitive context designers' role is becoming more and more fundamental and complex. … Mehr…

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Graziosi, Serena:
Addressing the innovation challenge: insights and strategies - Taschenbuch

2010, ISBN: 9783838388748

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Details zum Buch
Addressing the innovation challenge: insights and strategies

Innovating is challenging: creative and appealing ideas have to become marketable products. In this competitive context designers' role is becoming more and more fundamental and complex. Since their main task is to find innovative solutions of technical problems and optimize them within the requirements set by marketing experts and organization business models, it is mandatory to reduce as much as possible the time spent for this optimization process in order to shorten the new product time to market."Things get worst" for designers when this optimization process has to deal with continuous changes: as the technology evolves existing customers develop new needs, but also this technology may appeal to new kinds of customers, with new kinds of needs. That is how a product evolves and why organizations have to innovate. This book discusses the innovation challenge trying to find and propose new streams of research and practical strategies, deliberately omitting business and economics aspects but putting all the efforts on discussing about the design process.

Detailangaben zum Buch - Addressing the innovation challenge: insights and strategies


EAN (ISBN-13): 9783838388748
ISBN (ISBN-10): 3838388747
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: LAP Lambert Acad. Publ.
200 Seiten
Gewicht: 0,313 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 2009-02-20T05:32:47+01:00 (Vienna)
Detailseite zuletzt geändert am 2020-02-21T20:32:41+01:00 (Vienna)
ISBN/EAN: 9783838388748

ISBN - alternative Schreibweisen:
3-8383-8874-7, 978-3-8383-8874-8


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