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Testing Commercials Pre-Launch - May Witjes
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May Witjes:
Testing Commercials Pre-Launch - neues Buch

ISBN: 9783843391771

May Witjes,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Marketing ~~ General Testing-Commercials-Pre-launch~~May-Witjes AV Akademikerverlag GmbH & Co. KG. Is it possible to test the impact of commercial likeability on short-term brand equity and recall, and therefore test commercials pre-launch on their effectiveness? Prior research shows that it is hard to measure brand equity and recall by observing the commercial likeability, as outcomes differ significantly. A model to test commercials pre- launch is, however, still desirable as even minor refinements can have a definite impact on a campaigns effectiveness. Following traditional and tested methods, this study develops a model to pre- test commercials before being launched on television. This study further emphasizes that companies should make use of different commercial likeability. As annoying, neutral and appealing commercials all result in a different outcome, companies can choose which commercial to use depending their purpose.

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Testing Commercials Pre-launch - Witjes, May
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Witjes, May:
Testing Commercials Pre-launch - Taschenbuch

ISBN: 3843391777

Gebundene Ausgabe, ID: 10141998

The Impact of Commercial Likeability on Short-term Brand Equity and Recall - Buch, gebundene Ausgabe, 68 S., Beilagen: Paperback, Erschienen: 2011 LAP Lambert Acad. Publ. Is it possible to test the impact of commercial likeability on short-term brand equity and recall, and therefore test commercials pre-launch on their effectiveness? Prior research shows that it is hard to measure brand equity and recall by observing the commercial likeability, as outcomes differ significantly. A model to test commercials pre- launch is, however, still desirable as even minor refinements can have a definite impact on a campaigns effectiveness. Following traditional and tested methods, this study develops a model to pre- test commercials before being launched on television. This study further emphasizes that companies should make use of different commercial likeability. As annoying, neutral and appealing commercials all result in a different outcome, companies can choose which commercial to use depending their purpose.

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Testing Commercials Pre-launch als Buch von May Witjes - May Witjes
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Testing Commercials Pre-launch als Buch von May Witjes - gebunden oder broschiert

ISBN: 9783843391771

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Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) Bücher > Wissenschaft > Wirtschaftswissenschaft, LAP Lambert Acad. Publ.

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Testing Commercials Pre-launch - Witjes, May
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Witjes, May:
Testing Commercials Pre-launch - Taschenbuch

2011, ISBN: 3843391777

Gebundene Ausgabe, ID: 10141998

The Impact of Commercial Likeability on Short-term Brand Equity and Recall - Buch, gebundene Ausgabe, 68 S., Beilagen: Paperback, Erschienen: 2011 LAP Lambert Acad. Publ.

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Testing Commercials Pre-launch - May Witjes
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May Witjes:
Testing Commercials Pre-launch - neues Buch

2011, ISBN: 9783843391771

ID: 18287282

The Impact of Commercial Likeability on Short-term Brand Equity and Recall, unbekannt, Buch, [PU: LAP Lambert Academic Publishing]

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Details zum Buch
Testing Commercials Pre-launch

Is it possible to test the impact of commercial likeability on short-term brand equity and recall, and therefore test commercials pre-launch on their effectiveness? Prior research shows that it is hard to measure brand equity and recall by observing the commercial likeability, as outcomes differ significantly. A model to test commercials pre- launch is, however, still desirable as even minor refinements can have a definite impact on a campaigns effectiveness. Following traditional and tested methods, this study develops a model to pre- test commercials before being launched on television. This study further emphasizes that companies should make use of different commercial likeability. As annoying, neutral and appealing commercials all result in a different outcome, companies can choose which commercial to use depending their purpose.

Detailangaben zum Buch - Testing Commercials Pre-launch


EAN (ISBN-13): 9783843391771
ISBN (ISBN-10): 3843391777
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2011
Herausgeber: AV Akademikerverlag GmbH & Co. KG.

Buch in der Datenbank seit 25.02.2007 11:05:12
Buch zuletzt gefunden am 07.02.2018 12:35:05
ISBN/EAN: 9783843391771

ISBN - alternative Schreibweisen:
3-8433-9177-7, 978-3-8433-9177-1


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