May Witjes,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Marketing ~~ General Testing-Commercials-Pre-launch~~May-Wit… Mehr…
May Witjes,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Marketing ~~ General Testing-Commercials-Pre-launch~~May-Witjes AV Akademikerverlag GmbH & Co. KG. Is it possible to test the impact of commercial likeability on short-term brand equity and recall, and therefore test commercials pre-launch on their effectiveness? Prior research shows that it is hard to measure brand equity and recall by observing the commercial likeability, as outcomes differ significantly. A model to test commercials pre- launch is, however, still desirable as even minor refinements can have a definite impact on a campaigns effectiveness. Following traditional and tested methods, this study develops a model to pre- test commercials before being launched on television. This study further emphasizes that companies should make use of different commercial likeability. As annoying, neutral and appealing commercials all result in a different outcome, companies can choose which commercial to use depending their purpose.<
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Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) Bücher > Wissenschaft > Wirtschaftswissenschaft, LAP Lambert Acad. Publ.<
The Impact of Commercial Likeability on Short-term Brand Equity and Recall - Buch, gebundene Ausgabe, 68 S., Beilagen: Paperback, Erschienen: 2011 LAP Lambert Acad. Publ.
May Witjes,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Marketing ~~ General Testing-Commercials-Pre-launch~~May-Wit… Mehr…
May Witjes,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Marketing ~~ General Testing-Commercials-Pre-launch~~May-Witjes AV Akademikerverlag GmbH & Co. KG. Is it possible to test the impact of commercial likeability on short-term brand equity and recall, and therefore test commercials pre-launch on their effectiveness? Prior research shows that it is hard to measure brand equity and recall by observing the commercial likeability, as outcomes differ significantly. A model to test commercials pre- launch is, however, still desirable as even minor refinements can have a definite impact on a campaigns effectiveness. Following traditional and tested methods, this study develops a model to pre- test commercials before being launched on television. This study further emphasizes that companies should make use of different commercial likeability. As annoying, neutral and appealing commercials all result in a different outcome, companies can choose which commercial to use depending their purpose.<
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Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) Bücher > Wissenschaft > Wirts… Mehr…
Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) Bücher > Wissenschaft > Wirtschaftswissenschaft, LAP Lambert Acad. Publ.<
The Impact of Commercial Likeability on Short-term Brand Equity and Recall - Buch, gebundene Ausgabe, 68 S., Beilagen: Paperback, Erschienen: 2011 LAP Lambert Acad. Publ.
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Is it possible to test the impact of commercial likeability on short-term brand equity and recall, and therefore test commercials pre-launch on their effectiveness? Prior research shows that it is hard to measure brand equity and recall by observing the commercial likeability, as outcomes differ significantly. A model to test commercials pre- launch is, however, still desirable as even minor refinements can have a definite impact on a campaigns effectiveness. Following traditional and tested methods, this study develops a model to pre- test commercials before being launched on television. This study further emphasizes that companies should make use of different commercial likeability. As annoying, neutral and appealing commercials all result in a different outcome, companies can choose which commercial to use depending their purpose.
Detailangaben zum Buch - Testing Commercials Pre-launch
EAN (ISBN-13): 9783843391771 ISBN (ISBN-10): 3843391777 Gebundene Ausgabe Taschenbuch Erscheinungsjahr: 2011 Herausgeber: AV Akademikerverlag GmbH & Co. KG.
Buch in der Datenbank seit 2007-02-25T11:05:12+01:00 (Vienna) Detailseite zuletzt geändert am 2023-06-09T17:36:31+02:00 (Vienna) ISBN/EAN: 9783843391771
ISBN - alternative Schreibweisen: 3-8433-9177-7, 978-3-8433-9177-1 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: may
