For the 15th edition of Marketing – Analysis and Strategy, Richard Kühn and his new co-author Urs Fuhrer have extensively revised this textbook and updated numerous examples, checklists a… Mehr…
For the 15th edition of Marketing – Analysis and Strategy, Richard Kühn and his new co-author Urs Fuhrer have extensively revised this textbook and updated numerous examples, checklists and work sheets. Two comprehensive examples were added to Attachment I and II for the purpose of illustrating the marketing analysis as well as for determining the marketing mix concept. In addition to that, Chapter 1 was supplemented by a sub-chapter, which further describes the marketing term and the explanations of the problem diagnosis in Chapter 4 were revised. As with previous editions, an extensive Glossary of core terms complements this proven textbook. Bücher > Fremdsprachige Bücher > Englische Bücher 29.9 cm x 21.3 cm x 1.2 cm mm , Weber Verlag AG, Taschenbuch, Weber Verlag AG<
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Nr. A1044137782. Versandkosten:Lieferzeiten außerhalb der Schweiz 3 bis 21 Werktage, , in stock, zzgl. Versandkosten. (EUR 18.81) Details...
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For the 15th edition of Marketing – Analysis and Strategy, Richard Kühn and his new co-author Urs Fuhrer have extensively revised this textbook and updated numerous examples, checklists a… Mehr…
For the 15th edition of Marketing – Analysis and Strategy, Richard Kühn and his new co-author Urs Fuhrer have extensively revised this textbook and updated numerous examples, checklists and work sheets. Two comprehensive examples were added to Attachment I and II for the purpose of illustrating the marketing analysis as well as for determining the marketing mix concept. In addition to that, Chapter 1 was supplemented by a sub-chapter, which further describes the marketing term and the explanations of the problem diagnosis in Chapter 4 were revised. As with previous editions, an extensive Glossary of core terms complements this proven textbook. Bücher > Fremdsprachige Bücher > Englische Bücher 29.9 cm x 21.3 cm x 1.2 cm mm , Weber Verlag AG, Taschenbuch, Weber Verlag AG<
Nr. A1044137782. Versandkosten:Lieferzeiten außerhalb der Schweiz 3 bis 21 Werktage, , in stock, zzgl. Versandkosten. (EUR 18.81)
1Da einige Plattformen keine Versandkonditionen übermitteln und diese vom Lieferland, dem Einkaufspreis, dem Gewicht und der Größe des Artikels, einer möglichen Mitgliedschaft der Plattform, einer direkten Lieferung durch die Plattform oder über einen Drittanbieter (Marketplace), etc. abhängig sein können, ist es möglich, dass die von eurobuch angegebenen Versandkosten nicht mit denen der anbietenden Plattform übereinstimmen.
For the 15th edition of Marketing - Analysis and Strategy, Richard Ku¿hn and his new co-author Urs Fuhrer have extensively revised this textbook and updated numerous examples, checklists and work sheets. Two comprehensive examples were added to Attachment I and II for the purpose of illustrating the marketing analysis as well as for determining the marketing mix concept. In addition to that, Chapter 1 was supplemented by a sub-chapter, which further describes the marketing term and the explanations of the problem diagnosis in Chapter 4 were revised. As with previous editions, an extensive Glossary of core terms complements this proven textbook.
Detailangaben zum Buch - Marketing
EAN (ISBN-13): 9783859328716 ISBN (ISBN-10): 3859328719 Taschenbuch Erscheinungsjahr: 2017 Herausgeber: Werd & Weber Verlag AG
Buch in der Datenbank seit 2017-07-25T09:36:03+02:00 (Vienna) Detailseite zuletzt geändert am 2023-12-27T14:15:27+01:00 (Vienna) ISBN/EAN: 9783859328716
ISBN - alternative Schreibweisen: 3-85932-871-9, 978-3-85932-871-6 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: führer, richard weber, kühn, kuhn, fuhrer urs Titel des Buches: strategy, marketing, analysis
Daten vom Verlag:
Autor/in: Richard Kühn; Urs Fuhrer Titel: Marketing - Analysis and strategy Verlag: Weber Verlag AG 156 Seiten Erscheinungsjahr: 2017-08-05 CH Gedruckt / Hergestellt in Tschechische Republik. Gewicht: 0,601 kg Sprache: Englisch 39,90 € (DE) 39,90 € (AT) 39,90 CHF (CH) Available Includes numerous check lists and worksheets
