ISBN: 0024088307

An "in-your-face" book for an "in-your-face" profession, this full-color introduction to Public Relations prepares readers for the cutting-edge of today's constantly-changing, Internet-in… Mehr…

An "in-your-face" book for an "in-your-face" profession, this full-color introduction to Public Relations prepares readers for the cutting-edge of today's constantly-changing, Internet-influenced PR field. Using a unique hands-on approach that forces readers to think critically about PR situations, it captures the liveliness, vitality, and relevance of a field that is built on the important personal relationships, judgmental skills, and online knowledge that will dominate the 21st Century. The focus throughout is on the ethical challenges, the "how to" counsel, and the public relations conundrums that PR practitioners face everyday on the job. Features extensive internet applications; cases; "Over the Top" interviews with prominent practitioners and with CEOs of companies under seige; and "Question of Ethics" boxes. Focuses on five key areas: Evolution (What Is Public relations; History of Public Relations); Validation (Public Opinion; Ethics; Research; The Law); Activation (Communication; Management; Crisis Management; IMC); Execution (Public Relations Writing; Writing for Eye/Ear; Internet); Publics (Print Media; Electronic Media; Employees; Consumers/Investors; Multicultural/International Communities; Government; Future). accounting,accounting and finance,advertising,business,business and finance,business and investing,economics,education and reference,marketing and sales,popular economics Marketing & Sales, Prentice Hall PTR<

ISBN: 9780024088307

Macmillan Library Reference. Hardcover. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with a… Mehr…

Macmillan Library Reference. Hardcover. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/stickers of that library. Accessories such as CD, codes, toys, and dust jackets may not be included., Macmillan Library Reference<

ISBN: 9780024088307

Macmillan Library Reference. Hardcover. 0024088307 Unbeatable customer service, and we usually ship the same or next day. Over one million satisfied customers! . Fine., Macmillan Library … Mehr…

Macmillan Library Reference. Hardcover. 0024088307 Unbeatable customer service, and we usually ship the same or next day. Over one million satisfied customers! . Fine., Macmillan Library Reference<

1991, ISBN: 9780024088307

Hardcover book. 664 pages. Published by Prentice Hall PTR (1991) Media > Not Applicable, [PU: Collier Books; Collier Macmillan]