Advances in National Brand and Private Label Marketing | Eighth International Conference, 2021 | Juan Carlos Gázquez-Abad (u. a.) | Taschenbuch | Springer Proceedings in Business and Economics | XI - Taschenbuch
2022, ISBN: 9783030769376
[ED: Taschenbuch], [PU: Springer International Publishing], This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Br… Mehr…
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2022, ISBN: 9783030769376
Taschenbuch
Eighth International Conference, 2021, Buch, Softcover, 1st ed. 2021, [PU: Springer International Publishing], Springer International Publishing, 2022
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Advances in National Brand and Private Label Marketing | Eighth International Conference, 2021 | Juan Carlos Gázquez-Abad (u. a.) | Taschenbuch | Springer Proceedings in Business and Economics | XI - Taschenbuch
2022, ISBN: 9783030769376
[ED: Taschenbuch], [PU: Springer International Publishing], This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Br… Mehr…
Francisco J. Martínez-López; Juan Carlos Gázquez-Abad:
Advances in National Brand and Private Label Marketing - Erstausgabe2022, ISBN: 9783030769376
Taschenbuch
Eighth International Conference, 2021, Buch, Softcover, 1st ed. 2021, [PU: Springer International Publishing], Springer International Publishing, 2022
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Detailangaben zum Buch - Advances in National Brand and Private Label Marketing
EAN (ISBN-13): 9783030769376
Taschenbuch
Erscheinungsjahr: 2022
Herausgeber: Springer International Publishing
Buch in der Datenbank seit 2023-04-19T16:27:45+02:00 (Vienna)
Detailseite zuletzt geändert am 2023-11-09T23:06:46+01:00 (Vienna)
ISBN/EAN: 9783030769376
ISBN - alternative Schreibweisen:
978-3-030-76937-6
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: abad
Daten vom Verlag:
Autor/in: Francisco J. Martínez-López; Juan Carlos Gázquez-Abad
Titel: Springer Proceedings in Business and Economics; Advances in National Brand and Private Label Marketing - Eighth International Conference, 2021
Verlag: Springer; Springer International Publishing
132 Seiten
Erscheinungsjahr: 2022-05-17
Cham; CH
Gedruckt / Hergestellt in Niederlande.
Sprache: Englisch
160,49 € (DE)
164,99 € (AT)
177,00 CHF (CH)
POD
XI, 132 p. 21 illus., 12 illus. in color.
BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marken und Markenkonzepte; Verstehen; Digital and mobile technologies; National branding research; Private label branding; NB&PL conference; Online retail innovations; Manufacturer-retailer relationships; Branding; Customer Relationship Management; Consumer Behavior; Digital Marketing; Kundendienst; Arbeits-, Wirtschafts- und Organisationspsychologie; Online-Marketing / Social Media Marketing; BB
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.Features latest research insights on topics related to retailing, private label, or national brand issues Shows how the retail landscape can adopt to rapid digital transformation Includes interdisciplinary contributions from a wide variety of areas
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