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2003, ISBN: 0471267724
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Dave Sutton; Tom Klein:
Enterprise Marketing Management : The New Science of Marketing - gebunden oder broschiert2003, ISBN: 9780471267720
Wiley & Sons, Incorporated, John, 2003. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality i… Mehr…
ISBN: 9780471267720
Find Enterprise Marketing Management by Dave Sutton in Hardcover and other formats in Business & Economics > Marketing - General. Business & Economics 9780471267720, Wiley
2003, ISBN: 0471267724
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2003, ISBN: 0471267724
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Detailangaben zum Buch - Enterprise Marketing Management: The New Science of Marketing
EAN (ISBN-13): 9780471267720
ISBN (ISBN-10): 0471267724
Gebundene Ausgabe
Erscheinungsjahr: 2003
Herausgeber: Wiley
224 Seiten
Gewicht: 0,463 kg
Sprache: eng/Englisch
Buch in der Datenbank seit 2007-01-03T21:09:02+01:00 (Vienna)
Detailseite zuletzt geändert am 2024-02-27T05:28:45+01:00 (Vienna)
ISBN/EAN: 9780471267720
ISBN - alternative Schreibweisen:
0-471-26772-4, 978-0-471-26772-0
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: klein thomas, sutton john, dave naz, zyman, tom klein
Titel des Buches: management science, tom klein, management new enterprises, business marketing management, the new science, management fun, enterprise, mana
Daten vom Verlag:
Autor/in: Dave Sutton; Tom Klein
Titel: Enterprise Marketing Management - The New Science of Marketing
Verlag: John Wiley & Sons
224 Seiten
Erscheinungsjahr: 2003-07-04
Gewicht: 0,467 kg
Sprache: Englisch
34,90 € (DE)
Not available (reason unspecified)
160mm x 236mm x 21mm
BB; GB; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Betriebswirtschaft und Management; Marketing
Foreword: Sergio Zyman. Introduction: Enterprise Marketing Management. PART I. RUN BRANDS AS BUSINESSES, NOT AS CAMPAIGNS. Chapter 1. Marketing Is Not an Art--It Is a Science. Chapter 2. Architect Your Brand. Chapter 3. Plug Marketing Into the Enterprise. PART II. MANAGE YOUR BRAND, NOT YOUR CUSTOMER. Chapter 4. Take Ownership of the Brand Experience. Chapter 5. Plug Marketing Into CRM. Chapter 6. Cross-Marketing to Cross-Sell. Chapter 7. Use New Media for Brand Activation. PART III. REINVENT YOUR BUSINESS, NOT JUST COMMUNICATIONS. Chapter 8. Restructure Based on Brand Experience. Chapter 9. Measure Investment Performance. Chapter 10. Optimize Marketing Investments to Drive Profitable Sales. Conclusion: A New Day for Marketing. Index.Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
Neuestes ähnliches Buch:
9780471480860 Enterprise Marketing Management (Dave Sutton, Tom Klein)
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