ISBN: 9783540247869
As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various… Mehr…
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2011, ISBN: 9783540247869
As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various… Mehr…
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ISBN: 9783540247869
; PDF; Business,Finance and Law > Business & management > Sales & marketing > Advertising, Springer Berlin Heidelberg
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2012, ISBN: 9783540247869
Leveraging Content for Profitable Growth, eBooks, eBook Download (PDF), [PU: Springer Berlin Heidelberg], Springer Berlin Heidelberg, 2012
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2012, ISBN: 9783540247869
Leveraging Content for Profitable Growth, eBook Download (PDF), eBooks, [PU: Springer Berlin Heidelberg]
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ISBN: 9783540247869
As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various… Mehr…
2011, ISBN: 9783540247869
As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various… Mehr…
ISBN: 9783540247869
; PDF; Business,Finance and Law > Business & management > Sales & marketing > Advertising, Springer Berlin Heidelberg
2012, ISBN: 9783540247869
Leveraging Content for Profitable Growth, eBooks, eBook Download (PDF), [PU: Springer Berlin Heidelberg], Springer Berlin Heidelberg, 2012
2012, ISBN: 9783540247869
Leveraging Content for Profitable Growth, eBook Download (PDF), eBooks, [PU: Springer Berlin Heidelberg]
Bibliographische Daten des bestpassenden Buches
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Detailangaben zum Buch - Media Management
EAN (ISBN-13): 9783540247869
Erscheinungsjahr: 11
Herausgeber: Springer Berlin Heidelberg
Buch in der Datenbank seit 2016-05-05T00:56:36+02:00 (Vienna)
Detailseite zuletzt geändert am 2021-04-08T08:18:54+02:00 (Vienna)
ISBN/EAN: 9783540247869
ISBN - alternative Schreibweisen:
978-3-540-24786-9
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: ringlstetter, max ring
Daten vom Verlag:
Autor/in: Andrej Vizjak; Max Josef Ringlstetter
Titel: Media Management; Medienmanagement: Content gewinnbringend nutzen - Leveraging Content for Profitable Growth
Verlag: Springer; Springer Berlin
186 Seiten
Erscheinungsjahr: 2012-11-02
Berlin; Heidelberg; DE
Sprache: Englisch
85,59 € (DE)
88,00 € (AT)
94,50 CHF (CH)
Available
VIII, 186 p.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Convergence; Media Management; Multi Channel Access; New Media Access; Strategy; business; communication; management; multimedia; video; B; Media Planning; Multimedia Information Systems; Management; Business and Management; Grafische und digitale Media-Anwendungen; Management und Managementtechniken; BB
As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.Compendium on the current trends in the media industry from a business management perspective Includes supplementary material: sn.pub/extras
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