2008, ISBN: 1423375866

[EAN: 9781423375869], Neubuch, [PU: BRILLIANCE AUDIO, United States], Language: English. Brand new. Why do so many chief marketing officers of multinationals last only two or three years … Mehr…

[EAN: 9781423375869], Neubuch, [PU: BRILLIANCE AUDIO, United States], Language: English. Brand new. Why do so many chief marketing officers of multinationals last only two or three years on the job? Because product and country marketing teams - or "silos" - make their professional mandate impossible. Without synergy across silos, global CMOs cannot achieve their goals. In this eminently practical audiobook, branding guru David A. Aaker tells CMOs what they must do: -Find the right role and scope -Gain credibility and buy-in -Use teams to link silos -Develop a common planning process -Adapt the master brand to silo markets -Prioritize brands in the portfolio -Develop silo-spanning marketing programs For each item, Aaker breaks down the CMO's ambitious organizational challenges into manageable tasks of facilitation, consultation, and partnering. With his guidance, CMOs will have a better chance of reducing the negative attitude toward central marketing, gaining necessary support and resources, implementing cross-silo strategy and programs, cultivating a marketing-oriented culture, improving the pool of marketing talent, and moving toward a leadership role. For some firms, reducing the silo problem is the key to winning; for others, it is no less than the key to survival., Books<

ISBN: 9781423375869

CD-Audio, [PU: BRILLIANCE AUDIO], Why do so many chief marketing officers of multinationals last only two or three years on the job? Because product and country marketing teams - or "silo… Mehr…

CD-Audio, [PU: BRILLIANCE AUDIO], Why do so many chief marketing officers of multinationals last only two or three years on the job? Because product and country marketing teams - or "silos" - make their professional mandate impossible. Without synergy across silos, global CMOs cannot achieve their goals. In this eminently practical audiobook, branding guru David A. Aaker tells CMOs what they must do: - Find the right role and scope - Gain credibility and buy-in - Use teams to link silos - Develop a common planning process - Adapt the master brand to silo markets - Prioritize brands in the portfolio - Develop silo-spanning marketing programs For each item, Aaker breaks down the CMO's ambitious organizational challenges into manageable tasks of facilitation, consultation, and partnering. With his guidance, CMOs will have a better chance of reducing the negative attitude toward central marketing, gaining necessary support and resources, implementing cross-silo strategy and programs, cultivating a marketing-oriented culture, improving the pool of marketing talent, and moving toward a leadership role. For some firms, reducing the silo problem is the key to winning; for others, it is no less than the key to survival., Sales & Marketing<

2008, ISBN: 9781423375869

Sprecher: Gigante, Phil, BRILLIANCE CORP, Audio CD, Auflage: Unabridged, Publiziert: 2008-11-25T00:00:01Z, Produktgruppe: Buch, 0.4 kg, Marketing allgemein, Marketing & Verkauf, Business … Mehr…

Sprecher: Gigante, Phil, BRILLIANCE CORP, Audio CD, Auflage: Unabridged, Publiziert: 2008-11-25T00:00:01Z, Produktgruppe: Buch, 0.4 kg, Marketing allgemein, Marketing & Verkauf, Business & Karriere, Kategorien, Bücher, Format: Hörbuch, CD, Ungekürzte Ausgabe, BRILLIANCE CORP, 2008<

2008, ISBN: 9781423375869

The New Cmo Imperative, Audio/Hörbuch, Audio-CD, [PU: Brilliance Audio], Brilliance Audio, 2008

2008, ISBN: 9781423375869

Spanning Silos Hörbuch David Aaker , Brilliance Corp, 01.11.2008, Brilliance Corp, 2008