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Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an… Mehr…

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ISBN: 9783030659233

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Online Impulse Buying and Cognitive Dissonance - neues Buch

2021, ISBN: 9783030659233

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Bibliographische Daten des bestpassenden Buches

Details zum Buch

Detailangaben zum Buch - Online Impulse Buying and Cognitive Dissonance


EAN (ISBN-13): 9783030659233
Erscheinungsjahr: 2021
Herausgeber: Springer International Publishing

Buch in der Datenbank seit 2020-12-29T14:40:48+01:00 (Vienna)
Detailseite zuletzt geändert am 2024-03-18T12:27:25+01:00 (Vienna)
ISBN/EAN: 9783030659233

ISBN - alternative Schreibweisen:
978-3-030-65923-3
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: giovanni alessio
Titel des Buches: impulse, dissonance


Daten vom Verlag:

Autor/in: Giovanni Mattia; Alessio Di Leo; Ludovica Principato
Titel: Online Impulse Buying and Cognitive Dissonance - Examining the Effect of Mood on Consumer Behaviour
Verlag: Palgrave Macmillan; Springer International Publishing
99 Seiten
Erscheinungsjahr: 2021-02-12
Cham; CH
Sprache: Englisch
64,19 € (DE)
66,00 € (AT)
71,00 CHF (CH)
Available
XI, 99 p. 2 illus.

EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Online-Marketing / Social Media Marketing; Verstehen; Online shopping; online consumer behaviour; millenials; marketing; marketing management; C; Digital Marketing; Customer Relationship Management; Consumer Behavior; Business and Management; Kundendienst; Arbeits-, Wirtschafts- und Organisationspsychologie; BB

Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others.

1. Introduction.- 2. The impulse buying.- 3. The cognitive dissonance.- 4. The affect state.- 5. Measuring the constructs of impulse buying, cognitive dissonance and affect state.- 6. On-line consumer behavior and technology acceptance models.- 7. Drivers for on-line impulse purchases of highly symbolic products.- 8. Pc-based versus mobile-based on-line shopping.- 9. Millennials and on-line shopping: the case of smartphones.- 10. The study. 

is Associate Professor at Roma Tre University (Rome, Italy), Department of Business Studies, where he currently teaches Consumer Behavior and Marketing Research. His research streams mainly concentrate on consumer behavior and sustainable consumptions. He has been principal investigator of several research projects.

Alessio Di Leo

is Researcher of Marketing and Sustainability at Roma Tre University (Rome, Italy), Department of Business Studies. Her research interests lay on consumer behavior and food waste. In 2013-2014 she was part of the Psychology of Eating and Consumer Health laboratory at the Harvard School of Public Health.

Giovanni Mattia  Ludovica Principato 

This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

Alessio Di Leo

is Researcher of Marketing and Sustainability at Roma Tre University (Rome, Italy), Department of Business Studies. Her research interests lay on consumer behavior and food waste. In 2013-2014 she was part of the Psychology of Eating and Consumer Health laboratory at the Harvard School of Public Health.

Giovanni Mattia  Ludovica Principato 
Explore the drivers for on-line impulse buying Explain the effect of mood on cognitive dissonance after an on-line impulse buying Provides implications for practitioners as well as academics

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