2009, ISBN: 9783640321001

[ED: Softcover], [PU: Grin Verlag], Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0… Mehr…

[ED: Softcover], [PU: Grin Verlag], Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Cologne, course: Marketing Seminar - Word-of-Mouth, language: English, abstract: In times of web 2.0 consumer generated content tends to have an even stronger influence on potential customers than marketing activities from the business side. The electronic world vastly accelerated the proliferation of information. Especially younger people often collect independent information about a product online, before actually puchasing it. Classic advertisement is predominantly considered to be biased. Due to this potential of autonomous information, it is crucial for companies to find effective ways to track, measure and interpret electronic Word-of-Mouth (e-WOM). This paper presents ways to measure web based contents quantitatively and introduces appropriate indicators to provide the company with a full-spectrum-view of the consumer generated media. Moreover the interrelation between e-WOM and sales is shown. As a conclusion, suitable metrics are adapted to a practically usable dashboard for the management. 2009. 32 S. 2 Farbabb. 210 mm Versandfertig in 6-10 Tagen, DE, [SC: 0.00], Neuware, gewerbliches Angebot, offene Rechnung (Vorkasse vorbehalten)<

2009, ISBN: 3640321006

[EAN: 9783640321001], Neubuch, [SC: 0.0], [PU: GRIN Verlag], CONSUMERGENERATEDMEDIA; MARKETING; METRICS, Druck auf Anfrage Neuware -Seminar paper from the year 2009 in the subject Busines… Mehr…

[EAN: 9783640321001], Neubuch, [SC: 0.0], [PU: GRIN Verlag], CONSUMERGENERATEDMEDIA; MARKETING; METRICS, Druck auf Anfrage Neuware -Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Cologne, course: Marketing Seminar - Word-of-Mouth, language: English, abstract: In times of web 2.0 consumer generated content tends to have an even stronger influence on potential customers than marketing activities from the business side. The electronic world vastly accelerated the proliferation of information. Especially younger people often collect independent information about a product online, before actually puchasing it. Classic advertisement is predominantly considered to be biased. Due to this potential of autonomous information, it is crucial for companies to find effective ways to track, measure and interpret electronic Word-of-Mouth (e-WOM).This paper presents ways to measure web based contents quantitatively and introduces appropriate indicators to provide the company with a full-spectrum-view of the consumer generated media. Moreover the interrelation between e-WOM and sales is shown. As a conclusion, suitable metrics are adapted to a practically usable dashboard for the management. 32 pp. Englisch, Books<

2009, ISBN: 3640321006

Taschenbuch

[EAN: 9783640321001], Neubuch, [PU: GRIN Verlag, Germany], Language: English. Brand new Book. Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Com… Mehr…

[EAN: 9783640321001], Neubuch, [PU: GRIN Verlag, Germany], Language: English. Brand new Book. Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Cologne, course: Marketing Seminar - Word-of-Mouth, language: English, abstract: In times of web 2.0 consumer generated content tends to have an even stronger influence on potential customers than marketing activities from the business side. The electronic world vastly accelerated the proliferation of information. Especially younger people often collect independent information about a product online, before actually puchasing it. Classic advertisement is predominantly considered to be biased. Due to this potential of autonomous information, it is crucial for companies to find effective ways to track, measure and interpret electronic Word-of-Mouth (e-WOM). This paper presents ways to measure web based contents quantitatively and introduces appropriate indicators to provide the company with a full-spectrum-view of the consumer generated media. Moreover the interrelation between e-WOM and sales is shown. As a conclusion, suitable metrics are adapted to a practically usable dashboard for the management.<

2009, ISBN: 9783640321001

Paperback, [PU: Grin Verlag], Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Cologne, course: Marke… Mehr…

Paperback, [PU: Grin Verlag], Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Cologne, course: Marketing Seminar - Word-of-Mouth, language: English, abstract: In times of web 2.0 consumer generated content tends to have an even stronger influence on potential customers than marketing activities from the business side. The electronic world vastly accelerated the proliferation of information. Especially younger people often collect independent information about a product online, before actually puchasing it. Classic advertisement is predominantly considered to be biased. Due to this potential of autonomous information, it is crucial for companies to find effective ways to track, measure and interpret electronic Word-of-Mouth (e-WOM). This paper presents ways to measure web based contents quantitatively and introduces appropriate indicators to provide the company with a full-spectrum-view of the consumer generated media. Moreover the interrelation between e-WOM and sales is shown. As a conclusion, suitable metrics are adapted to a practically usable dashboard for the management., Sales & Marketing<

2009, ISBN: 3640321006

3. Auflage Kartoniert / Broschiert consumergeneratedmedia; marketing; metrics, mit Schutzumschlag 11, [PU:GRIN Verlag]