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This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covere… Mehr…
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2021, ISBN: 9783030769352
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covere… Mehr…
Francisco J. Martínez-López; Juan Carlos Gázquez-Abad:
Advances in National Brand and Private Label Marketing - neues Buch2021, ISBN: 9783030769352
Eighth International Conference, 2021, eBooks, eBook Download (PDF), 1st ed. 2021, [PU: Springer International Publishing], Springer International Publishing, 2021
2021
ISBN: 9783030769352
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2021, ISBN: 9783030769352
Eighth International Conference, 2021, eBooks, eBook Download (PDF), Auflage, [PU: Springer-Verlag], Springer-Verlag, 2021
2021, ISBN: 9783030769352
Advances in National Brand and Private Label Marketing - Eighth International Conference 2021: ab 149.99 € Medien > Bücher > E-books
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Detailangaben zum Buch - Advances in National Brand and Private Label Marketing
EAN (ISBN-13): 9783030769352
Erscheinungsjahr: 2021
Herausgeber: Springer International Publishing
Buch in der Datenbank seit 2021-06-15T23:22:49+02:00 (Vienna)
Detailseite zuletzt geändert am 2023-04-19T16:27:35+02:00 (Vienna)
ISBN/EAN: 9783030769352
ISBN - alternative Schreibweisen:
978-3-030-76935-2
Alternative Schreibweisen und verwandte Suchbegriffe:
Titel des Buches: national, private 1980 1989, marketing
Daten vom Verlag:
Autor/in: Francisco J. Martínez-López; Juan Carlos Gázquez-Abad
Titel: Springer Proceedings in Business and Economics; Advances in National Brand and Private Label Marketing - Eighth International Conference, 2021
Verlag: Springer; Springer International Publishing
132 Seiten
Erscheinungsjahr: 2021-05-16
Cham; CH
Sprache: Englisch
149,79 € (DE)
154,00 € (AT)
177,00 CHF (CH)
Available
XI, 132 p. 21 illus., 12 illus. in color.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marken und Markenkonzepte; Verstehen; Digital and mobile technologies; National branding research; Private label branding; NB&PL conference; Online retail innovations; Manufacturer-retailer relationships; C; Branding; Customer Relationship Management; Consumer Behavior; Digital Marketing; Business and Management; Kundendienst; Arbeits-, Wirtschafts- und Organisationspsychologie; Online-Marketing / Social Media Marketing; BB
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.Features latest research insights on topics related to retailing, private label, or national brand issues Shows how the retail landscape can adopt to rapid digital transformation Includes interdisciplinary contributions from a wide variety of areas
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