Exhibit Marketing and Trade Show Intelligence : Successful Boothmanship and Booth Design - Taschenbuch
2015, ISBN: 3642434657
[EAN: 9783642434655], Neubuch, [SC: 0.0], [PU: Springer Berlin Heidelberg], COMPETITIVEINTELLIGENCE; EVENTMARKETING; EXHIBITMARKETING; MARKETINTELLIGENCE; TRADESHOWS, Druck auf Anfrage Ne… Mehr…
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ISBN: 9783642434655
Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changin… Mehr…
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ISBN: 9783642434655
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Exhibit Marketing and Trade Show Intelligence | Successful Boothmanship and Booth Design | Klaus Solberg Söilen | Taschenbuch | Management for Professionals | Paperback | XLI | Englisch | 2015 - Taschenbuch
2015, ISBN: 9783642434655
[ED: Taschenbuch], [PU: Springer-Verlag GmbH], "Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries th… Mehr…
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Exhibit Marketing and Trade Show Intelligence : Successful Boothmanship and Booth Design - Taschenbuch
2015, ISBN: 3642434657
[EAN: 9783642434655], Neubuch, [SC: 0.0], [PU: Springer Berlin Heidelberg], COMPETITIVEINTELLIGENCE; EVENTMARKETING; EXHIBITMARKETING; MARKETINTELLIGENCE; TRADESHOWS, Druck auf Anfrage Ne… Mehr…
ISBN: 9783642434655
Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changin… Mehr…
ISBN: 9783642434655
Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changin… Mehr…
ISBN: 9783642434655
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changi… Mehr…
Exhibit Marketing and Trade Show Intelligence | Successful Boothmanship and Booth Design | Klaus Solberg Söilen | Taschenbuch | Management for Professionals | Paperback | XLI | Englisch | 2015 - Taschenbuch
2015, ISBN: 9783642434655
[ED: Taschenbuch], [PU: Springer-Verlag GmbH], "Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries th… Mehr…
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"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they'll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer's ROI and at the same time strengthen our own bottom line."
Paul Woodward
Managing Director
UFI, the Global Association of the Exhibition Industry
"The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization."
Jim Wurm, Executive Director
Exhibit & Event Marketers Association (E2MA)
"Dr. Klaus Solberg Soilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place."
Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.
Detailangaben zum Buch - Exhibit Marketing and Trade Show Intelligence: Successful Boothmanship and Booth Design Klaus Solberg Söilen Author
EAN (ISBN-13): 9783642434655
ISBN (ISBN-10): 3642434657
Taschenbuch
Erscheinungsjahr: 2015
Herausgeber: Springer Berlin Heidelberg Core >1
Buch in der Datenbank seit 2015-09-23T13:45:07+02:00 (Vienna)
Detailseite zuletzt geändert am 2024-01-30T10:33:35+01:00 (Vienna)
ISBN/EAN: 3642434657
ISBN - alternative Schreibweisen:
3-642-43465-7, 978-3-642-43465-5
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: sol, soil, solberg, design industries association, hollensen
Titel des Buches: marketing, show, exhibit design
Daten vom Verlag:
Autor/in: Klaus Solberg Söilen
Titel: Management for Professionals; Exhibit Marketing and Trade Show Intelligence - Successful Boothmanship and Booth Design
Verlag: Springer; Springer Berlin
150 Seiten
Erscheinungsjahr: 2015-07-14
Berlin; Heidelberg; DE
Gedruckt / Hergestellt in Niederlande.
Sprache: Englisch
54,99 € (DE)
BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Competitive Intelligence; Event Marketing; Exhibit Marketing; Market Intelligence; Trade Shows; Marketing; Media Planning; Market Research and Competitive Intelligence; Marktforschung; BB
This book serves as a helpful resource for practitioners as well as students of event marketing. It focuses on successful boothmanship (software) and design (hardware) for trade shows. Companies are starting to realize the importance of trade shows not only as a place to convey or distribute, but also to gather and analyze information. Constantly emerging techniques are making this task easier and more important for companies to stay competitive, but adequate planning and organization still remains a challenge. The book largely focuses on the perspective of competitive intelligence, called Trade Show Intelligence, which emphasizes the importance of information gathering and analysis. A vast range of examples and cases support the main concepts presented. This books aims to assist the reader to successfully plan and organize trade shows. Students taking event marketing courses can use this work as a sourcebook for the principles of successful booth management.Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
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