1957, ISBN: 9781156761915

[ED: Taschenbuch], [PU: Books LLC, Reference Series], Source: Wikipedia. Pages: 34. Chapters: Subliminal stimuli, Trailer, Advergaming, Location-based advertising, Promotional merchandise… Mehr…

[ED: Taschenbuch], [PU: Books LLC, Reference Series], Source: Wikipedia. Pages: 34. Chapters: Subliminal stimuli, Trailer, Advergaming, Location-based advertising, Promotional merchandise, Freebie marketing, Loss leader, Below the line, FAST marketing, Subvertising, Transpromotional, On-premise Advertising Device, Bait-and-switch, Pepsi Refresh Project, Persuasive and sales messages, Communal marketing, Trojan horse, Angel dusting, Pay-per-call, Celebrity branding, In-store demonstration, Testimonial, Employee pricing, Teaser rate, Transfer, Consumer-generated marketing, Unipole sign, Display window, DAGMAR marketing, Dolly Dimples, Soft sell, Video in print, Inconsistent comparison, Hard sell, Media clip, Advertainment, Incomplete comparison, Repetition variation, Roll-in. Excerpt: Subliminal stimuli (pronounced , literally "below threshold"), contrary to supraliminal stimuli or "above threshold", are any sensory stimuli below an individual's absolute threshold for conscious perception. Visual stimuli may be quickly flashed before an individual may process them, or flashed and then masked, thereby interrupting the processing. Audio stimuli may be played below audible volumes, similarly masked by other stimuli, or recorded backwards in a process called backmasking. Introduced in 1895, the concept became controversial as "subliminal messages" in 1957 when marketing practitioners claimed its potential use in persuasion. The near-consensus among research psychologists is that subliminal messages do not produce a powerful, enduring effect on behavior and that laboratory research reveals little effect beyond a subtle, fleeting effect on thinking. Apart from their controversial use in marketing, subliminal stimuli are employed in scientific research on perception without awareness, or unconscious perception. Used in advertising to create familiarity with new products, subliminal messages make familiarity into a preference for the new products. Johan Karremans suggests that subliminal messages have an effect when the messages are goal-relevant. Karremans did a study assessing whether subliminal priming of a brand name of a drink would affect a person's choice of drink, and whether this effect is caused by the individual's feelings of being thirsty. His study sought to ascertain whether or not subliminally priming or preparing the participant with text or an image without being aware of it would make the partaker more familiar with the product. Half of his participants were subliminally primed with Lipton Ice ("Lipton Ice" was repeatedly flashed on a computer screen for 24 milliseconds), while the other half was primed with a control that did not consist of a brand. In his study he found that subliminally priming a brand name of a drink (Lipton Ice) mVersandfertig in 3-5 Tagen, [SC: 0.00]<

ISBN: 9781156761915

Advertising Techniques Subliminal Stimuli Film Trailer Advergaming Location Based Advertising Promotional Merchandise Freebie Marketing Author :LLC Books 9781156761915 1156761913

2012, ISBN: 1156761913

[EAN: 9781156761915], Nouveau livre, [SC: 11.71], [PU: Books LLC, Reference Series], New Book. Shipped from UK in 4 to 14 days. Established seller since 2000.