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Sell-outs or Outsiders? - Co-optation and Resistance in Action Sport  Subcultures
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Sell-outs or Outsiders? - Co-optation and Resistance in Action Sport Subcultures - Taschenbuch

2009, ISBN: 9783639096149

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], As consumerism becomes a way of life in contemporary society, cultural forms that hold values in opposition to consumerism and commercial success are pushed to the margins. Nowhere is this process more evident than within the world of sport. Previously alternative sports like skateboarding, snowboarding and BMX (bicycle motocross) that often included an anti-mainstream subcultural component are being rapidly co-opted by corporate culture producers and transformed into commercial entertainment events. This study of action sport participants and their responses to the commercialization of their activities indicates that the dichotomy in the sociological literature between co-optation and resistance may be artificial. While the commercialized forms of these activities reflect the values of mainstream sport, participants have had some success in preserving the original, authentic versions of skateboarding, snowboarding and BMX in a "parallel world" alongside the commercial version, suggesting that the co-optation of subcultural forms does not necessarily result in the death of the original version, nor their associated oppositional values., [SC: 0.00], Neuware, gewerbliches Angebot, [GW: 215g]

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Sell-outs or Outsiders? - Joy Crissey Honea
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2009, ISBN: 9783639096149

ID: 370296354

As consumerism becomes a way of life in contemporary society, cultural forms that hold values in opposition to consumerism and commercial success are pushed to the margins. Nowhere is this process more evident than within the world of sport. Previously alternative sports like skateboarding, snowboarding and BMX (bicycle motocross) that often included an anti-mainstream subcultural component are being rapidly co-opted by corporate culture producers and transformed into commercial entertainment events. This study of action sport participants and their responses to the commercialization of their activities indicates that the dichotomy in the sociological literature between co-optation and resistance may be artificial. While the commercialized forms of these activities reflect the values of mainstream sport, participants have had some success in preserving the original, authentic versions of skateboarding, snowboarding and BMX in a ´´parallel world´´ alongside the commercial version, suggesting that the co-optation of subcultural forms does not necessarily result in the death of the original version, nor their associated oppositional values. Co-optation and Resistance in Action Sport Subcultures Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.02.2009, VDM, .200

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Honea, Joy Crissey:
Sell-outs or Outsiders? - Taschenbuch

2009, ISBN: 9783639096149

[ED: Softcover], [PU: Vdm Verlag Dr. Müller], As consumerism becomes a way of life in contemporary society, cultural forms that hold values in opposition to consumerism and commercial success are pushed to the margins. Nowhere is this process more evident than within the world of sport. Previously alternative sports like skateboarding, snowboarding and BMX (bicycle motocross) that often included an anti-mainstream subcultural component are being rapidly co-opted by corporate culture producers and transformed into commercial entertainment events. This study of action sport participants and their responses to the commercialization of their activities indicates that the dichotomy in the sociological literature between co-optation and resistance may be artificial. While the commercialized forms of these activities reflect the values of mainstream sport, participants have had some success in preserving the original, authentic versions of skateboarding, snowboarding and BMX in a "parallel world" alongside the commercial version, suggesting that the co-optation of subcultural forms does not necessarily result in the death of the original version, nor their associated oppositional values.2009. 156 S.Versandfertig in 3-5 Tagen, [SC: 0.00], Neuware, gewerbliches Angebot

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ISBN: 9783639096149

ID: 715506fc8718603cc0a217eebc9ce3eb

Co-optation and Resistance in Action Sport Subcultures As consumerism becomes a way of life in contemporary society, cultural forms that hold values in opposition to consumerism and commercial success are pushed to the margins. Nowhere is this process more evident than within the world of sport. Previously alternative sports like skateboarding, snowboarding and BMX (bicycle motocross) that often included an anti-mainstream subcultural component are being rapidly co-opted by corporate culture producers and transformed into commercial entertainment events. This study of action sport participants and their responses to the commercialization of their activities indicates that the dichotomy in the sociological literature between co-optation and resistance may be artificial. While the commercialized forms of these activities reflect the values of mainstream sport, participants have had some success in preserving the original, authentic versions of skateboarding, snowboarding and BMX in a "parallel world" alongside the commercial version, suggesting that the co-optation of subcultural forms does not necessarily result in the death of the original version, nor their associated oppositional values. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-639-09614-9, VDM

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Sell-outs or Outsiders? - Joy Crissey Honea
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ISBN: 9783639096149

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As consumerism becomes a way of life in, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Details zum Buch
Sell-outs or Outsiders?: Co-optation and Resistance in Action Sport Subcultures
Autor:

Honea, Joy Crissey

Titel:

Sell-outs or Outsiders?: Co-optation and Resistance in Action Sport Subcultures

ISBN-Nummer:

As consumerism becomes a way of life in contemporary society, cultural forms that hold values in opposition to consumerism and commercial success are pushed to the margins. Nowhere is this process more evident than within the world of sport. Previously alternative sports like skateboarding, snowboarding and BMX (bicycle motocross) that often included an anti-mainstream subcultural component are being rapidly co-opted by corporate culture producers and transformed into commercial entertainment events. This study of action sport participants and their responses to the commercialization of their activities indicates that the dichotomy in the sociological literature between co-optation and resistance may be artificial. While the commercialized forms of these activities reflect the values of mainstream sport, participants have had some success in preserving the original, authentic versions of skateboarding, snowboarding and BMX in a "parallel world" alongside the commercial version, suggesting that the co-optation of subcultural forms does not necessarily result in the death of the original version, nor their associated oppositional values.

Detailangaben zum Buch - Sell-outs or Outsiders?: Co-optation and Resistance in Action Sport Subcultures


EAN (ISBN-13): 9783639096149
ISBN (ISBN-10): 3639096142
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: VDM Verlag
156 Seiten
Gewicht: 0,249 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 05.05.2009 12:18:44
Buch zuletzt gefunden am 10.01.2017 03:36:12
ISBN/EAN: 9783639096149

ISBN - alternative Schreibweisen:
3-639-09614-2, 978-3-639-09614-9


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