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The Dynamics of Sponsorship - Leveraging Brand Equity in Postmodern Markets - Sözer, Edin Güçlü
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Sözer, Edin Güçlü:

The Dynamics of Sponsorship - Leveraging Brand Equity in Postmodern Markets - Taschenbuch

2010, ISBN: 9783838355658

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], A newly popular member of the integrated marketing communications strategy is the sponsorship of events. Currently, s… Mehr…

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The Dynamics of Sponsorship - neues Buch

ISBN: 3838355652

ID: 3-16336054

A newly popular member of the integrated marketing communications strategy is the sponsorship of events. Currently, sponsorship activities hold an important share in overall communicat… Mehr…

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The Dynamics of Sponsorship: Leveraging Brand Equity in Postmodern Markets - Dr. Edin Güçlü Sözer
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Dr. Edin Güçlü Sözer:
The Dynamics of Sponsorship: Leveraging Brand Equity in Postmodern Markets - Taschenbuch

2010

ISBN: 3838355652

[SR: 9631339], Paperback, [EAN: 9783838355658], LAP Lambert Academic Publishing, LAP Lambert Academic Publishing, Book, [PU: LAP Lambert Academic Publishing], 2010-04-16, LAP Lambert Acad… Mehr…

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Szer, Edin, Dr., and Sozer, Dr Edin Guclu:
The Dynamics of Sponsorship - Taschenbuch

2010, ISBN: 9783838355658

ID: 12284875868

Trade paperback, New., Trade paperback (US). Glued binding. 208 p. Contains: Illustrations, black & white., Saarbrucken, [PU: LAP Lambert Academic Publishing]

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Dr Edin Szer:
The Dynamics of Sponsorship - Taschenbuch

2010, ISBN: 3838355652

ID: 22507440249

[EAN: 9783838355658], Neubuch, [PU: LAP Lambert Academic Publishing 2010-07-06]

NEW BOOK. Versandkosten: EUR 2.85

  - Blackwell's, Oxford, OX, United Kingdom [8052444] [Rating: 5 (von 5)]

Details zum Buch
The Dynamics of Sponsorship: Leveraging Brand Equity in Postmodern Markets

A newly popular member of the integrated marketing communications strategy is the sponsorship of events. Currently, sponsorship activities hold an important share in overall communication budget of brands. This trend also increases the expectations on the return and financial contribution of these investments. This book provides a comprehensive analysis of sponsorship dynamics as well as the exploration of the relationship between sponsorship and customer based brand equity (CBBE). The book explains the details of the research study which measures the effects of sponsorship involvement on CBBE and provides a discussion on the results of the research together with the explanation of implications for brand managers. The comprehensive analysis of sponsorship dynamics and the theoretical model developed make this book a valuable source of information for both researchers and brand managers. For researchers, the book opens a gate for further research to explore the effects of sponsorship on consumer behavior. For brand managers, it provides a guide for getting effective results in sponsorship involvement as well as to increase the return on these investments.

Detailangaben zum Buch - The Dynamics of Sponsorship: Leveraging Brand Equity in Postmodern Markets


EAN (ISBN-13): 9783838355658
ISBN (ISBN-10): 3838355652
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: Lap Lambert Acad. Publ. Apr 2010

Buch in der Datenbank seit 2007-05-21T10:40:19+02:00 (Vienna)
Detailseite zuletzt geändert am 2018-07-14T17:03:46+02:00 (Vienna)
ISBN/EAN: 9783838355658

ISBN - alternative Schreibweisen:
3-8383-5565-2, 978-3-8383-5565-8


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